Decoding the Role: What Does a Technical SEO Specialist Do?

What is black hat SEO and white hat SEO?

Black hat SEO and white hat SEO represent two distinct approaches to search engine optimization.

Black Hat SEO refers to tactics and techniques that aim to manipulate search engine algorithms to achieve quick, but often short-lived, rankings. These methods can include keyword stuffing, hidden text, and low-quality link schemes. While they may deliver immediate results, they can lead to penalties from search engines, harming a website's long-term credibility. The cost of engaging in black hat SEO can be detrimental, potentially resulting in penalties or even the deindexing of a website.

White Hat SEO, on the other hand, focuses on ethical and sustainable strategies. This approach involves optimizing a website in ways that align with search engine guidelines, providing valuable content, and earning high-quality backlinks. White hat SEO aims for long-term success and credibility, improving a website's rankings gradually over time. The cost associated with white hat SEO varies depending on the scope of work and the expertise of the manager, with services typically ranging from £30 to £50 per hour or starting at approximately £400 to £800 per month for ongoing management.

As an on-page search engine optimization manager in the UK, adopting white hat SEO practices is crucial for building a strong and enduring online presence while avoiding the risks associated with black hat tactics.