What Is SEO and Why Should I Care?
- 29 November, 2022
- Jason Ferry
- SEO
If you're a business owner or marketing manager, chances are you've at least heard of SEO. But what is SEO, exactly? Search engine optimisation—or "SEO" for short—is the process of improving your website so that it will rank higher in search engine results pages (SERPs). In other words, with good SEO, your website will appear higher up on the list when someone searches for keywords related to your business.
Why does this matter? Because when your website appears higher in SERPs, more people will see it, which means you'll get more visitors to your site. And more visitors usually means more customers and more sales. So if you want to grow your business, you need to make sure you're doing SEO.
Not sure where to start? Don't worry, we're here to help. Keep reading to learn everything you need to know about SEO, from the basics to the most advanced techniques. By the time you're done, you'll be an SEO expert yourself!
How Does SEO Work?
Now that we know what SEO is and why it's important, let's take a look at how it works. To understand how SEO works, you first need to understand how search engines work.
A search engine is a program that collects websites from all over the internet and makes them available to anyone who wants to find them. The two most popular search engines are Google and Bing, but there are others as well, such as DuckDuckGo and Yahoo! Search.
When someone wants to find a website on a particular topic, they type some keywords into the search bar on their chosen search engine. The search engine then looks through all of the websites in its database and displays a list of results based on how relevant those websites are to the keywords that were searched.
This is where SEO comes in. Remember how we said that SEO is the process of making your website more visible in SERPs? Well, one of the ways you can do that is by making sure your site is one of the most relevant results for certain keywords. The better your site's SEO, the higher it will appear in SERPs—and that means more people will see it and visit your site.
Are you starting to see why SEO is so important yet? Great! Now let's move on and learn about some of the different aspects of SEO.
Types of SEO
Content SEO
Content SEO is concerned with the quality of the content on a website. Content could be in the form of blog posts, articles, or white papers. This type of search engine optimisation (SEO) includes factors such as keyword research, keyword density, and meta tags. It’s important to note that this is not an overnight process. If you want to see results within a short period of time, then you might want to consider hiring an SEO expert who can help optimise your site for organic search rankings and increase traffic from search engines like Google, Bing, and Yahoo!
On-Page SEO refers to all aspects related directly to your website pages such as title tags - which should match what people are searching for; tags descriptions, which give information about what each page contains; and URL structure, which shows up as part of every link. These are just some examples but there are many other things that fall under On-Page SEO
Technical SEO
Technical SEO is the process of making sure your website works well for search engines.
Technical SEO is not about making your website look nice. It’s about making sure that search engines can crawl, index, and understand it so they can return high-quality results when people search for something on Google or Bing.
In order to rank well in search results, websites need both good content and good technical performance (e.g., fast load times). If you only have one or the other, you won't get ranked very highly in Google's organic listings—and nobody will ever find your site via non-paid searches!
Local SEO
Local SEO is a subset of SEO that focuses on optimising your website for local search. Local SEO helps you rank higher in the local search results and drive more customers to your business. Local SEO can be very important for businesses with a physical location, such as restaurants or plumbers.
If you are new to the world of internet marketing, it can be difficult to understand exactly what "SEO" means. To put it simply: search engine optimisation (SEO) is the process by which you can improve the visibility of your websites on search engines like Google and Bing so that people who are searching for something related to what you offer will find your site at the top of their results pages.
As a business owner or marketing manager, it's important to understand what search engine optimisation is and why it matters. Search engine optimisation—or "SEO" for short—is the process of making your website more visible in search engine results pages (SERPs). This is important because it allows you to draw more visitors to your site, which usually translates into more customers and more sales. Not sure where to start with SEO? Don't worry—we're here to help! In this blog post, we've explained everything you need to know about SEO, from the basics to the most advanced techniques. Read on for more!
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Get the answers you need about SEO with our helpful FAQs!
Is SEO worth it for small businesses?
Yes, SEO is definitely worth it for small businesses. In fact, it's one of the most cost-effective ways to get more traffic to your website.
SEO is the process of optimising your website and its content so that you rank higher in search engine results pages (SERPs). When people search for keywords related to your business, your website will show up higher in the results if you've done a good job of optimising it. This means that you'll get more traffic to your website, which can result in more sales and conversions.
Do I need SEO for my website?
Yes, SEO is essential for any website. SEO, or search engine optimisation, is the process of optimising a website so that it appears as high as possible in search engine results pages (SERPs) for relevant keywords and phrases.
Should I pay someone to do SEO?
If you're not sure where to start, it might be worth hiring an experienced SEO consultant like us who can help you develop a strategy that will work for your business. However, make sure you do your research and ask for referrals before choosing someone to work with.
What are the 5 SEO elements?
A good starting point for understanding the five most important SEO elements is to think about the three general buckets of activities that SEO falls into: on-page optimisation, off-page optimisation, and technical optimisation. Five of the most important on-page optimisation factors are:
- The title tag
- The meta description
- Heading tags (H1, H2, etc.)
- Image alt text
- Canonicalisation
What are SEO services?
SEO services are a type of online marketing service that helps businesses improve their website's visibility and ranking in search engine results pages. Through a variety of methods, including keyword research, on-page optimisation, and link building, SEO service providers can help businesses increase the quantity and quality of traffic they receive from search engines. As a result, businesses can see an increase in leads and sales from organic search engine traffic.
