What You Need To Know About Legacy Domain Penalty

Legacy Domain Penalty

Recently, John Mueller of Google was presented with a strange situation of a site that can’t rank for its own brand name or even a snippet from its homepage. Mueller’s analysis of the situation led to the discussion about legacy domain penalty – an issue that both webmasters and SEO experts should be aware of.

According to the site owner, they bought the site domain three years ago and didn’t receive warnings from webmaster tools that they have penalisations. Although they get a couple of search queries for their branded items, their website doesn’t show up in the SERPs.

It seemed like Mueller was cautious in his answer as he didn’t give his opinion on what might be happening to the site. However, he said that his team would check if there’s anything that needs to be adjusted on Google’s side.

Meanwhile, other experts recalled on their experiences with domains that received a penalty in the past. And even though the sites were removed and the domain registration was passed to someone else, the penalty still remained. It has been claimed that legacy domain penalties happened many times in the past years. This is why a good search marketer would always do a background check on the domain before buying it.

Details of this SEO post were gathered from https://www.searchenginejournal.com/google-domain-penalty/308645/. Follow the link to know more.

Determining the issues on your site and boosting its performance and rankings will never be a hassle if you work with an experienced SEO company. For more information about this, visit our website today.

legacy domain penalty
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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