What You Should Expect From Top SEO Companies in 2019
SEO is a fast moving industry. With developments consistently shifting the effectiveness of SEO strategies, top SEO companies need to be responsive to these changes. However, we all too often find that some SEO companies continue to rely on their old hat (whether black or white) tactics. So we're going to detail some of the things to look for, and what to avoid, from your SEO partners in 2019.
Patience is an important and understated value to find in an SEO vendor. Of course you should expect the top SEO companies to deliver results (that's why they’re amongst the best, right?), but these results will take time. SEO strategies should be on-going and the best SEO businesses will have packages to ensure that you receive the continuing support that your business needs. This is because the first strategy may not be the winner – it takes time and effort to tailor strategies that work for individual sites. Avoid SEO service companies that deliver short-term results. Google's algorithms are being continually tweaked and SEO need to evolve to keep up. Then there's the need for good quality link building. Note how we say quality – not quantity. There are still SEO vendors encouraging people with promises of lots of links, but quality white hat link building takes time and patience. There's that word again. It's because patience really is at the heart of white hat SEO in 2019. As such, there's nothing really wrong with companies that tell you they can deliver results – the problem is when they tell you that those results will be instant.
Another thing to look out for in a good SEO company in 2019 is a relaxed approach to keyword density. This was a much more important strategy in the earlier days of SEO, but today's SEO has evolved. Instead of cramming your content full of particular phrases and words, it's more important for your website to be packed full of useful information and quality content. That, of course, doesn't mean that keywords don't matter – they are still one of the most important aspects of SEO – but calculations surrounding density are a thing of the past. If your SEO company is sending you content that reads like it was written by a robot, then it's time to move on to greener pastures. As we previously mentioned, the best UK SEO companies will stress the importance of patience and steady progress when it comes to increasing traffic and conversion rates. This approach requires ongoing efforts to ensure that not only your website is being consistently updated with new content, but your social media pages are too. It's 2019 after all – your company's online presence goes beyond your website!
While larger companies are employing the good tactics and avoiding the bad, that's because they are likely to have their own SEO teams. As such, small business can be more vulnerable to receiving bad SEO strategies. Thankfully, there are a number of top SEO companies in 2019 that are also dedicated to providing small business SEO services too.