Why Bother With Competitor Research For Your Search Optimisation Campaign?
- 20 September, 2016
- Jason Ferry
- Search Optimization
An effective search optimisation strategy involves a wealth of different processes, one of which is the competitors’ research. You may be wondering how looking into the other companies offering the same services as you would be beneficial to you. If you have already hired a search engine optimisation company to start your SEO campaign, is this step included in their package? This short article will provide you with some insights on why conducting a competitor’s analysis will help you do better in your marketing endeavours.
- You get to observe what is popular in your niche
Obviously, you and your competitors have the same target market. By looking into their website, social media pages and more, you will be able to see their audience, which, in this case, is the same audience you wish to have. A closer look at these pages will provide you with instant information on the audiences’ interest, what they want, and what they need.
Moreover, you will learn what is popular, which means content that garnered more comments, shares, and views. And from that information, you can create a content strategy following that pattern. You do not need to copy the content entirely, but you would have an idea of what is likely to go viral and bring in more customers.
- You learn what your competitors are doing wrong
By focusing on your competitor, you not only see their good qualities, but also their bad ones. You will learn which among their products, services, or strategies that their clients find unappealing, boring, or poorly designed. You can then direct your efforts towards avoiding these mistakes in your search engine optimisation scheme.
With the benefits mentioned above, it would definitely be a wrong move to neglect doing a comprehensive competitors’ research. So, before you launch your search optimisation campaign, make sure that you look into the other companies in your niche. For sure, you will gather a lot of helpful information by doing this.
