Why Keyword Mapping Is Crucial For Meeting User Search Intent

why is seo keyword research important
Experts rely on SEO keyword research to know their user’s “search intent” – a term that refers to the ultimate goal of a search engine user. Search intent is the reason why queries are typed into search engines in the first place. If a page content has the best answer to a user’s question, combined with relevant SEO keywords, Google will make sure that the webpage stays on top of the search engine results page.

Keyword mapping refers to the assigning of webpages to target keyword clusters. This is done because Google ranks a website based on specific URLs, so each link should be well-optimised and relevant to the keywords that businesses and website owners are targeting.

Nowadays, target keyword clusters usually consist of a main keyword or a focus keyword and supporting keywords. The main keyword describes the topic of the page content, while the supporting keywords are relevant to the webpage’s main keyword.

However, keyword mapping has changed recently as SEO techniques and search engine algorithms progress. Instead of focusing on the main keyword, more and more SEOs and website owners are working on keyword variations and supporting keywords. They ensure that they have hundreds of quality supporting keywords that rank for each webpage.

For instance, a blog post about business management should have ranking supporting keywords that explain or define what the business management all about, its goals, principles, strategies, best practices, and so on. In other words, supporting SEO keywords must cover all of the questions that a user could possibly ask about the topic.

One great piece of advice from professional SEOs is to avoid keyword cannibalisation, which refers to having multiple blog posts and articles on one website that rank for the same Google search query. This can hurt a website’s ranking because the topic that the blog posts and articles cover are too similar to each other or they are optimised for the same keyphrase.

As a result, the ranking page on the website constantly switches because Google’s search engine cannot decide which webpage is more relevant to the search queries. Therefore, professional SEOs advise website owners and businesses to work on their keyword mapping. By doing so, they can make it clear to Google what webpage should rank for a certain main keyword.

Google’s algorithms have also progressed, and the search engines are becoming much better at understanding search intent. This also means that they are improving in terms of finding content that has relevant keywords for a user’s search query.

Therefore, the goal of most businesses and website owners nowadays should be to understand their target audience. Not only do they need to conduct SEO keyword research; they must also determine the type of content that their customers are looking for, whether it’s articles or blog posts that are relevant to the products and services that they offer. It is all about meeting search intent.

For this reason, many website owners ask help from professional SEO agencies on how to wisely use supporting SEO keywords to improve webpage rankings. One of the best pieces of advice is to avoid spreading keywords across multiple webpages, or else, these articles will compete against each other. The quality of the content also matters as search intent is all about answering the user’s query and meeting their needs.

Here at Position1SEO, we know the best methods on how to optimise your webpages. What’s more, we make good use of supporting keywords in your content and make sure to prevent your blog posts and articles from competing against each other for rankings.

Our team utilises only the most efficient SEO tools to make sure that your keywords are properly used and relevant to your products and services.

You can dial 0141 404 7515 to ask us about the best and most affordable SEO packages that we have on offer. Likewise, you can write to us at office@position1seo.co.uk!

seo keywords 1
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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