Why Long-Tail Keywords Should Not Be Ignored

what can an SEO advisor do to improve website rankings

According to the top UK-based SEO advisor companies, keywords are a critical component of link-building, and having the most relevant key phrases is even more significant. Although some SEO consultants prefer short-tail keywords since they have large search volumes, these types of phrases can be quite competitive, and it may take some time until you are listed higher up on the search engine results pages.

As a result, utilising short-tail keywords may be considered less efficient and cost-effective than using long-tail keywords. Long-tail keywords are more precise, and so receive less search traffic; however, don’t let this stop you; long-tail keywords generate more website traffic and have a higher conversion rate. This is due to the fact that users are actively looking for certain questions or keywords.

Despite the fact that long-tail keywords are used less frequently, especially in niche marketing industries, a customer who finds their desired product is more likely to acquire your products or services or, at the very least, contact you to learn more.

While short-tail keywords can be exciting (in the short term) due to larger search volumes, long-tail keywords are more lucrative. Because of the reduced competitive nature, SEO consultants employ longer phrases with a lower volume search index. Long-tail keywords are significantly easier to rank for than conventional or common keywords, and they help to increase organic traffic overall.

What Is the Advantage of Long-Tail Keywords?

Long-tail keywords should be incorporated into your SEO strategy for all sorts of reasons. In this blog post, Position 1 SEO will discuss the top three benefits of focusing on them.

1.There is typically less competition for long-tail keywords.

Let’s say you just now launched a blog dedicated to cryptocurrency. There are a great number of well-known keywords that have high search volumes and have the ability to drive enormous quantities of traffic to your blog.

Targeting those alluring search terms is a good idea, as many SEO advisor firms will attest to. But let’s be honest. How likely is it that your blog will rank highly for any of these topics in the not-too-distant future?

It’s likely that the keyphrases you want to target will have a high Keyword Difficulty (KD) score. This indicates that getting any of them to appear on the top page of Google will be an incredibly challenging task. If your website has just been launched, accomplishing that achievement will be very unlikely.

2. They are (often) simpler to address.

At first glance, it might appear that the question “How to Buy Bitcoin” is an easy one to respond to. However, the page that comes up first in the search results for that query really has thousands of words on it.

On the other hand, the website that comes in first place for the search “how to cash out large amounts of bitcoin” is only one thousand words long.

The problem is that the more comprehensive the search query is, the more specific answers you’ll need to provide in order to satisfy it. If the search question is really specific, there is a good chance that you will be able to answer it in the least number of words while still pleasing the searchers.

To put it another way, the amount of effort required to produce content for long-tail keywords is lower compared to short-tail keywords.

3. There are a LOT of them.

Yes, each long-tail term will not bring floods of traffic to your website. However, when you address more and more of them, the search traffic will eventually build up to something significant.

And, because there are so many long-tail keywords in almost every area, you’re unlikely to run out.

Optimise Website Keywords for Better Google Search Rankings

For better Google search rankings, one of the most important things you can do is target the best possible keyphrases for your site. These are the words and phrases that people use when they search for information online, and if you want your site to appear high up on the results pages, then you need to make sure that you’re targeting the right keywords. When it comes to tasks like these, it’s always best to get assistance from a Google search engine optimisation expert like Position1SEO.

Position1seo.co.uk specialises in helping businesses to choose the right keywords for their websites, and our team of experts can help you to identify the best keywords for your business. We’ll also help you to track your progress so that you can see how your rankings are improving.

If you’re looking for the best SEO Google consultant in the UK, you’ve come to the right place. Our skilled team of SEO professionals can help you identify any and all problems with your website and provide you with the most cost-effective solution.

Visit our homepage at https://position1seo.co.uk to learn more about the services we provide or get in touch with us at jason@position1seo.com to schedule a free consultation.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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