Why You Should Regularly Update Your On-Page SEO (and How to Do It)

On page SEO

On-page SEO is a critical aspect of your website's overall ranking and user experience. Unfortunately, it's also one of the most complex aspects of your site to manage. Not only do you have to ensure that each page on your site is optimised for search engines; you also need to make sure that those pages are regularly updated with fresh content (and not just copied from elsewhere). 

In this blog post, we'll break down when you should update your website's on-page SEO and what you should be looking for.

It’s time to get real: on-page SEO factors are important because they affect users, search engines and conversions. 

Let’s look at how those things go hand in hand so you can understand why it is so vital for you to be constantly updating your on-page SEO.

First, let’s talk about users. If you have a site that is not optimised for SEO, then it can be difficult to find what you are looking for. This means that your content may not be user-friendly and could potentially turn away potential customers.

This is because users will not be able to find the content they are looking for and then move on to another site that is more user-friendly. 

Next, let’s talk about search engines. If you have a site that does not have any SEO elements implemented, then search engines may not be able to crawl your site as easily as they could if it were optimised for SEO. This means that you could be missing out on traffic from Google, Bing and Yahoo. If they are not able to crawl your site easily, then they will not be able to send you as many search engine visits. Additionally, if your site is not optimised for SEO then it may take longer than usual for them to index it, which could mean that users will move on before your content gets crawled by the search engines.

When it comes to on-page SEO, there are a few things you should check for regularly:

  • Broken links and 404 errors. If you have a lot of broken links or 404 errors, that’s indicative of an issue that needs addressing. You can use Google Search Console to find out where the most common issues are on your site.
  • Duplicate content. Duplicate content is any piece of text that appears more than once on your website, which can cause search engines to penalise you because they won't be able to determine which page has higher authority or quality. Use Screaming Frog to check for duplicate titles and meta descriptions across your site as well as content within individual pages (like blog posts). It will also show up in Google Search console if there are any issues detected by crawlers during their indexing process.
  • Page load speed is another important factor when considering overall SEO health since fast-loading pages tend to rank higher in search results because they're easier for users to access and consume quickly without having to wait long times between clicks (i.e., filling out forms etc.). Tools like Pingdom Analytics let you benchmark performance metrics against other sites/pages within their industries, so it's easy enough to take actionable steps toward improving them over time if necessary.

The Size Of Your Website DOES Matter When It Comes To On-Page SEO Issues

You’re probably wondering if the size of your website will affect how often you deal with on-page SEO issues. The answer is: yes! Larger websites are more likely to have issues than smaller ones. This is because larger sites tend to have more pages and more content, which can lead to more potential problems.

It also makes sense that a small site would be less prone to on-page SEO issues than a large one—after all, there are fewer pages for you to worry about and less information for Googlebot to crawl through! Still, no matter what size your website is or how much content it has, it will never hurt (unless we're talking about some kind of black hole) if you check up on it regularly and make sure everything's okay in terms of its SEO performance! 

Updating Your Website's Content

One of the most important factors in on-page SEO is content. Google's algorithms are constantly changing, and one of the things they're looking for is fresh, relevant content. If your website hasn't been updated in a while, it's likely that your on-page SEO is suffering as a result. The good news is, updating your website's content is relatively easy to do. You can either add new pages or blog posts, or you can update existing content to make it more relevant. Either way, adding fresh content to your website is a great way to improve your on-page SEO.

Another reason you might want to update your website's content is if you're targeting new keywords. If you're aiming to rank for a new keyword, you'll need to make sure that keyword is present in your website's content. Adding new pages or blog posts is a great way to do this. However, if you're only targeting a couple of new keywords, you can also add them to existing pages by updating the content. Once you've added the new keywords, be sure to update your title tags and meta descriptions to reflect the changes.

Updating Your Website's Design

In addition to updating your website's content, you may also want to consider updating its design. A well-designed website not only looks good but can also improve your website's user experience (UX). Google takes UX into account when ranking websites, so if yours isn't up to par, it could be affecting your on-page SEO. Updating your website's design is a great way to improve its UX and, as a result, its on-page SEO.

If you're not sure where to start when it comes to updating your website's design, there are plenty of resources available online. Additionally, if you use WordPress, there are tons of themes and plugins available that can help you create a modern, responsive website.

Updating your on-page SEO doesn't have to be a huge undertaking. By keeping an eye on Google's algorithm updates and making sure your website has fresh, optimised content, you can ensure that your on-page SEO is always up-to-date. Aim to update your on-page SEO at least once per month, and consider updating your website content more frequently than this for even better results.

If you do not know how to take care of your website’s on-page SEO, don’t worry, we're here to help. 

We know you've tried other SEO companies. You've been burned before, but we promise that this time will be different.

We deliver on our promises, which is why we offer a rank guarantee: page 1 or we work for free.

We'll get your website in front of the right people so that when they search for your products or services, they find you—and only you. And what's more, we'll make sure those visitors convert into customers who keep coming back again and again.

There's no reason to wait any longer to start seeing results from SEO. It's easy to get started—just click here now or contact us via phone at 0141 846 0114!

We hope you've enjoyed reading this blog post and learned something new about SEO. If you're interested in learning more about SEO, be sure to check out our other blog posts on the topic.

If you have any questions or comments, please feel free to get in touch with our friendly team!

We are a digital marketing agency that specializes in the art of SEO.

We have been around for a long time and have worked with some of the largest brands in the world.

We understand that every business is different and we implement a unique strategy for each company based on their specific needs.

We work tirelessly to help you reach your goals and exceed your expectations by implementing our proven methods that work.

on page seo1 min
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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