3 Things To Understand About Mobile-First Indexing
With Google switching to mobile-first indexing based on the crawling activity of devices across the Internet, it has brought on huge ramifications to the search engine optimisation community. Now that the old desktop-centric approach has been dropped, here is everything you must know about this change.
The reason for the switch. At present, almost three billion people around the world use mobile devices, and this is a large increase from only half a billion users back in 2010. To address this, Google, chose to shift its focus towards mobile devices.
What is mobile-first? As stated in the webmaster guidelines from Google, mobile-first indexing refers to the use of the mobile version of websites for ranking and indexing. This allows users to easily find what they are looking for. Although Google is still using just one index of applications and websites, they continue to tweak its algorithms to favour mobile versions.
Things to avoid. Google mentioned a couple of things that could deliver an adverse impact on ranking, such as using Flash content and mobile interstitials. For this, Google will send alerts in case issues arise. Because little by little, Google will adopt mobile-first index to all websites. With that in mind, SEO professionals and website owners are encouraged to provide the best mobile experience possible to their users at all times.
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