jason@position1seo.com
0141 404 7515
Free SEO Audit
logo

3 Ways To Leverage The Value Of Your Existing Content

Existing Content

Many businesses and organisations are investing a lot of resources, time and money in content creation. However, some of them are not paying enough attention to making current content work harder toward existing and changing business goals. With that being said, here are some tactics that you and your partner SEO professional can do to make the most out of your existing content.

1. Improve content purpose and grow its value. Know that your content must have a clear purpose. The most common content purposes include selling products and services, informing and educating and positioning the brand. After that, maximise the content’s value by targeting SERP features, increasing depth or using mixed content types.

2. Increase the topical authority of your domain. Even if you already have a better quality content compared to your SEO competition, you still need to grow your topical authority. You can do this by increasing the scale of on-site topical content coverage, promoting trust signals that have external brand mentions on the topic, and fuelling social engagement with your audience.

3. Refresh, revisit and refine. To ensure that the content will perform at its full potential, make sure to refresh, revisit, and refine it. At the same time, give the content enough time not only to build online authority but also to generate traffic and impressions.

Keep in mind that content is never complete. That’s why every user interaction, search query and data point must be considered as a chance to act on and improve.

These details came from https://www.searchenginejournal.com/make-content-work-harder/261701/. Click this link for more information.

Creating and improving content will be easier for you by seeking the assistance of a professional SEO company. If you’re interested to know more about this, take a look at our page.

existing content
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

affordable seo consultant blog02
What to Expect from an Affordable SEO Consultant: Insights from the Experts
In today’s digital age, search engine optimisation (SEO) is crucial for businesses seeking an online presence. Yet, engaging an SEO consultant can be daunting, especially for small enterprises with budget constraints. Understanding what an affordable SEO consultant offers can help businesses make informed decisions without splurging excessively. Here are some expert insights into what to […]
affordable seo uk blog02
The State of Affordable SEO in the UK: What Businesses Need to Know
In today's digital age, having a strong online presence is crucial for businesses of all sizes. Search Engine Optimisation (SEO) is key to achieving this goal by enhancing visibility, driving organic traffic, and ultimately, boosting sales. However, for many UK businesses, particularly small and medium-sized enterprises (SMEs), the cost of SEO services can be a […]
seo marketing consultant blog03
The Role of an SEO Marketing Consultant in Optimising Your Website
In the digital age, establishing an online presence is crucial for the success of any business. Central to this is the optimisation of your website for search engines, a task that requires the expertise of an SEO marketing consultant. These professionals play a pivotal role in enhancing your website’s visibility, ensuring it reaches the right […]