1 November 2018 / by Jason Ferry / Uncategorized
According to Google’s Andrey Lipattsev, the most important ranking factors are links, content, and RankBrain. However, unlike links and content, RankBrain is influenced by behaviour metrics, which indicate the usability of sites, or in other words, user experience (UX). And
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What You Need To Know About The May 2020 Google Core Update
19 May 2020 / by Jason Ferry / Uncategorized
The May 2020 Google Core Update that began on Monday, 4 May 2020 is now completely finished. To inform SEO UK professionals and site owners alike, Google announced the news via Twitter on Monday. Here’s the announcement from Google that
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The 4 Most Significant Redirects For SEO
31 December 2019 / by Jason Ferry / Uncategorized
With deleted pages and switching domains being commonplace, it’s essential to know all about redirects. To help you understand them better, here are some of the most relevant redirect types for SEO. 301: Moved Permanently. One of the most well-known
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Google Stopped Supporting The Rel=prev/next Indexing Signal
27 March 2019 / by Jason Ferry / Uncategorized
Just last week, Google Webmasters tweeted a late announcement that they’ve stopped using the rel=prev/next indexing signal. Following this announcement, several SEO experts, site owners and web designers responded in two ways. Most individuals were disappointed and frustrated because Google
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Here Are The Top SEO Tweaks That Brands Should Be Doing This Year
5 March 2019 / by Jason Ferry / Uncategorized
Every site owner should know that certain SEO fixes and tweaks can have an impact on rankings. This year, here are simple but important changes you can make to your site, resulting in a better website optimisation strategy. Firstly, if
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Top 3 User Experience Tips To Consider For Better SEO Results
1 November 2018 / by Jason Ferry / Uncategorized
According to Google’s Andrey Lipattsev, the most important ranking factors are links, content, and RankBrain. However, unlike links and content, RankBrain is influenced by behaviour metrics, which indicate the usability of sites, or in other words, user experience (UX). And
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3 Ways To Leverage The Value Of Your Existing Content
23 July 2018 / by Jason Ferry / Uncategorized
Many businesses and organisations are investing a lot of resources, time and money in content creation. However, some of them are not paying enough attention to making current content work harder toward existing and changing business goals. With that being
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This Is How You Can Properly Organise Your Keyword Lists
17 July 2018 / by Jason Ferry / Uncategorized
Despite its rapid development, keyword research is still considered to be the foundation of online marketing. In fact, marketing areas including content planning, competitive analysis, PPC strategy and traffic growth start with keyword research. However, coming up with keyword lists
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First Look At The Latest Mobile Page Speed Update By Google
10 July 2018 / by Jason Ferry / Uncategorized
Several website owners and SEO experts might already know that Google has rolled out the latest mobile page speed update. And with this recent change, it’s important to note that a website’s mobile page speed is now considered a ranking
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