7 Social Media Platforms To Use For Keyword Research

how to conduct seo keyword research

Online businesses and site owners use many tools to conduct SEO keyword research. But aside from these helpful tools, one can also use social media to look for new SEO keywords to target.

Social media might not be the first thing that comes to mind when it comes to keyword research, but it could be a great source of high-traffic and long-tail keywords. The average person spends almost three hours each day on social media platforms, and in turn, the platforms gather information about things they want to do, where they want to go, and the type of content they want to read.

Below are some ways to use social media in finding the best keywords to target PPC ads, inspire content, or SEO.

1. Facebook Ad Targeting Options

Although SEOs invest a lot of time identifying their target audience, it’s likely that they won’t know all the details. However, Facebook does. This social media platform is where people mostly share details about their lives, such as the things they like, the topics they are interested in, and the products and services they buy.

Facebook acquires all of that data for ad targeting. One can get the most out of this data by using it on keyword research and finding relevant topics. Through Facebook’s targeting options, one can learn about their audience’s age, gender, location, education level, work, languages, interests, and relationship status.

Aside from this, SEOs can also check Facebook groups and look for “popular topics” to get excellent keyword ideas.

2. Twitter’s Search Functionality

Twitter is the home of breaking news and bite-sized content. This social media platform’s trends move in almost real-time, making it ideal for finding timely SEO keywords.

SEOs can search for interesting topics in the “explore” section. There, they will see several options, such as “trending” and “for you”, which cover topics that people around the area are talking about. This strategy requires one to already be active on Twitter – if not, it won’t be as useful. On the other hand, if an SEO is indeed active on Twitter, they can use this social media platform as a source of long-tail keywords and topic ideas to use for SEO.

3. Instagram Hashtags

Instagram started as a social media platform where people share photos, but now, it is a bonafide search engine due to its hashtags.

SEOs can search for the keywords that they want to target on Instagram. Then, they can look at the other relevant hashtags in the posts. For instance, let’s say that a site owner wants to write a piece of content about SEO. They can search for #SEO on Instagram and see the other hashtags people use in their posts.

Sometimes, however, Instagram posts include spammy content. SEOs can skip these and keep on looking until they find a post with more hashtags relevant to their main keyword. Most of the time, relevant posts will include long-tail and related key terms that one can use in paid ads, content creation, and SEO targeting.

Apart from that, SEOs can use the autocomplete feature, too. For instance, let’s say that an SEO wants to find B2B marketing-related content. By using the autocomplete feature, Instagram will display other topics that users want to discuss. The SEO can then use these hashtags either in their long-tail key term list or their Instagram content to increase their reach.

4. YouTube’s Autocomplete Search Functionality

YouTube is the second most popular search engine after Google, so it’s a good social media platform for SEO keyword research.

One can find related key terms by typing in their main keyword on YouTube’s search box and seeing what it delivers. However, not all of the terms it shows are useful.

For instance, if one types in B2B – the main term – the user will see a suggested result “B2B GTA glitch”. Although this is not relevant to B2B SEO, there are many other YouTube results that SEOs can use for their keywords and topic ideas.

5. Search Trends On Pinterest

SEOs can use Pinterest to dig up long-tail keywords that they might have never even thought of before. Like other search engines, this social media platform shows results that users are most likely to search for.

For example, typing in “keyword research” on Pinterest will display results about analysing keywords using free tools and research specifically for organic traffic – which are all long-tail keywords that one can use for their content or SEO.

Moreover, their autocomplete feature gives more ideas by providing users with search additions to a core keyword.

6. Influencers’ Statements On LinkedIn

LinkedIn has over 722 million users and sees record levels of engagement. Companies who work in marketing, sales, and B2B, or target high-level decision-makers, are all using this social media platform; therefore, knowing the topics they are discussing can make a big difference in terms of keyword research.

One can search for a keyword, then select people to find influencers. SEOs can look at all their activity and the posts they have shared in the last 90 days from their profiles. SEOs can also look for content ideas, hashtags, and groups that these influencers joined. LinkedIn even has an autocomplete feature, which can display related terms.

7. BuzzSumo

BuzzSumo can help SEO agencies and site owners find and monitor the most engaging topics and connect with influencers. This platform looks at the most engaging content from various social media sites, making it one of the best places for keyword research.

If one types in “b2b sales” on BuzzSumo, it will show the most engaging content on Reddit, Pinterest, Twitter, and Facebook. One can also filter the results by content type, dominate reaction, word count, and location.

BuzzSumo also has the “influencers” search tool that allows SEOs to search for the topics that the most influential people in the industry are talking about.

Work With Position1SEO Today!

Position1SEO focuses on one of the most important steps when first creating an SEO campaign: keyword research.

We take a no-stone-unturned approach when working with our clients, so you can rest assured that we will find the best and most relevant keywords for your business. We will also take our time to understand how you rank with your current key phrases by conducting an in-depth SEO on your website.

By working with us, you can target as many or as few key phrases as you like. You can also target any keyword at any competition level, and you are still guaranteed a spot on Google’s Page 1 in the search results.

If you are interested in our services, email us at or call us on 0141 404 7515.


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