What Are The Benefits Of SEO Keywords?
SEO keywords help attract quality traffic to your business website organically. An SEO keyword strategy is often used as an alternative to Pay-Per-Click (PPC) advertising, where you pay for search engines to feature your pages as sponsored links whenever anyone enters a specific search term. With PPC, you’re charged every time someone clicks on one of those featured ads.
PPC certainly works for some, but many businesses are priced out of the market for the most competitive and high-yielding keywords. And it’s a known fact that lots of searchers distrust paid ads, preferring to head to SEO organic results instead. Research shows that over 71% of people will click on an organic link in preference to a paid ad, despite the latter appearing higher on the first page.
So it’s well worth developing an understanding of how keywords work in SEO and how you can find and use the important ones for your business. It’s true to say that, to do this right, you’ll have to exert a lot of effort in carrying out research and writing content that features the appropriate keywords. You must also optimise each page on your website so it becomes visible to the search engines. And It takes longer for SEO to yield results too, so be prepared to wait anything up to four months or more to see your pages appear higher in the rankings.
But the beauty of SEO is that those results, when they come, are more targeted to your business, so you’ll benefit from them more. The results are also longer-lasting: once you stop paying for a PPC ad, the advantage is gone forever, but your SEO and keywords will keep driving traffic to your website for as long as they stay current and visible.
What are the stages, then, in finding and using an SEO keyword as part of your digital marketing strategy? First, there’s the research stage. Here, what you are trying to do is uncover what search terms your ideal customers are using when looking for the products or services you have to offer. Search engines are spending a great deal of energy, time, and money on research of their own, to improve their algorithms so they can give their end-users the very best results internet-wide for each query. In essence, they’re trying to identify the users’ intent behind every search.
Your job is less complex: you just need to show the search engines – and eventually your visitors – that you understand what information people are looking for and that your site is better than your competitors’ at giving them that.
There are lots of different types of keyword, but the main two to consider are short- and long-tail keywords. A short-tail keyword is usually maximum two words, like ‘SEO keywords’, for instance. Long-tail keywords are more descriptive, like ‘SEO keyword competition analysis’. So a long-tail keyword focuses in more depth on a particular aspect of a topic, and it’s here that you can differentiate your content from your competitors’.
Because they’re longer, they tend to be less competitive and so are easier to rank more highly for than short keywords. You can also use them to advertise what makes your company different from others in your field, e.g., ‘cheapest new tyres in Guildford’. That will draw in a specific type of customer, one presumably who’s looking for and ready to buy new tyres at a good price in that geographical area.
Once you have chosen the best keywords for SEO for your business, it’s then a case of optimising new or existing content with them. That includes placing the keywords in all the places search engines look when crawling and indexing sites; and in the content that your ideal customers will read.
Hire Expert Help From SEO Professionals Position1SEO
The third main step is monitoring the results and carrying out fresh SEO keyword analysis as and when you need to, which can include researching and revising the list of keywords you’re using. If all this is starting to sound labour-intensive and you’re beginning to think that PPC might be the easier way to get your website more visible instead, don’t. As mentioned above, SEO and keyword placement really is the best way to get ongoing increases in website traffic and new sources of paying customers.
What you need instead is an SEO keyword research service like Position1SEO to handle it for you. Paying for expertise from a company that’s been working with SEO for over ten years is an investment that will pay off time and time again. We have the knowledge and experience to identify the keywords that will really make a difference to your organic web traffic. We can place them appropriately in all the right places, so the search engines take note of you and increase your ranking. We can create great quality, engaging content that’s directly relevant to the people you’re aiming to sell to.
Unlike some other SEO agencies, at Position1SEO, we don’t leave it there either. We also build what’s called Conversion Rate Optimisation into every package. That doesn’t just attract site visitors, it encourages them to become paying customers. While it takes on average around four to six months to start seeing seriously impressive results from our SEO, we focus on some quick wins right away: we’ll audit your site and tweak it with some quick fixes to improve your ranking and your users’ experience, keeping them on your site for longer.
We’ll report our findings and achievements to you monthly, which also gives us the opportunity to constantly revise what we’re doing and generate the best results from your website over time.
Because we know every business is different, we’ve put together a number of packages so there’s something for every size and type, and at every stage of its lifecycle, from start-ups to growing concerns. We can do as little or as much as you want, even including impressive link building packages, which can give your website authority from being associated with big names in your industry.
If you’re not getting the results you deserve from your website, it’s quite possible your existing SEO keyword strategy is not working for you. Speak to the experts here at Position1SEO to turn your business’ fortunes around. See more about our methods and the results we’ve achieved for other businesses like yours at https://position1seo.co.uk/, and when you’re ready, call us on 0141 404 7515 for a free SEO website audit or consultation.
FREQUENTLY ASKED QUESTIONS
How do I find SEO keywords?
Know your audience and identify the terms they’re likely to use when searching for your products. List relevant topics and generate a list of likely keywords. Use keyword research tools to identify popularity, carry out SEO competitor keyword analysis and work out how likely you could rank for each one. Identify appropriate long-tail keywords.
How do I write keywords for SEO?
Ensure your main keyword appears ideally in the first two sentences, or at least the first paragraph, of content. Then, use the keyword and variations of it throughout the content. It’s better to include latent semantic indexing or LSI keywords, i.e., words related to or associated with the keyword, rather than using the exact keyword each time.
How many keywords should I use for SEO?
Don’t just limit yourself to one keyword. Brainstorm around five words that are similar or closely complement your target keyword. Carry out SEO keyword competition analysis to find words that set you apart from your competitors and try to use variations that might reflect how users are searching for your products or services.
How many types of keywords are there in SEO?
In total, there are nine different types of keywords: short-tail and long-tail; short-term and long-term; ones that define your product or a customer type; ones that target a geographical area; and ones that mine your target audience’s intent. All have their place and can multiply your SEO efforts when used in different situations.
What is a keyword in SEO, with an example?
A keyword is the magic SEO secret word that people use in search engines when looking for products or services like yours. Use keywords to define aspects of your business, for example ‘pizza delivery Manchester’; ‘accountancy services for self-employed’; or ‘cheap new tyres’. Place them appropriately in all web copy, images, videos, and so on for best results.
How do you target keywords?
Once you have found likely keywords through a comprehensive SEO keyword audit, group them into topics. Each page should address a topic rather than an individual keyword. Create an individual page that answers all the questions users are likely to ask about that topic. Insert the keywords and phrases naturally into the content.
How do you rank keywords?
As you’re grouping keywords into topics, look at the metrics for each, considering its ranking potential, how much competition there is for it, and whether you already rank for it and could you boost that. Also think about whether that keyword is likely to convert traffic to sales or is it more likely to boost brand awareness?
How do I add keywords to my website?
Use keywords sparingly, but in places that count. They should be in title tags, because that’s what search engines and searchers see first. Add to meta descriptions, within the first 150 characters.
Put in headers and subheaders of page content, then within content and any links. Finally, use them in ALT and title tags on images to improve site useability.
How do I put content in keywords?
Place your main keyword within the first couple of sentences of your page content. Then use the keyword and alternatives to it throughout the content. You shouldn’t overwhelm the page with keywords – it should read naturally.
There’s no set ratio, but as a rough guide, aim for keywords to make up between 1% and 4% of the overall word count.
What is the main purpose of using keywords in SEO?
Keywords for SEO services are both the words the search engines use to identify what individual webpages are about and the words searchers use when looking for information, products, or services to meet their requirements. Keywords can be single words or complex phrases. Good keyword choice and placement will increase the amount of relevant traffic visiting your website.
Keywords And SEO Are Important To Build Your Business Online
There’s no set SEO secret code: keywords, links, and creating relevant content are the cornerstones of good SEO. Keywords help search engines identify what page content is about, so it flags the right sites up to each searcher.
Keywords also help searchers identify content directly relevant to their needs, especially long-tail keywords, which are more detailed and specific to a user’s query. Using keywords lifts your ranking in search engine results pages and boosts the flow of traffic to your website.
It also ensures visitors to your site are already interested in what you have to sell when they arrive.
Keywords For SEO
In Pay-Per-Click advertising, you pay Google to display your page when certain keywords are searched. This can get expensive, especially if keywords are highly competitive. SEO keywords, on the other hand, are free to use and if done correctly, can draw a steady stream of organic traffic to your website.
The hard part is identifying and placing the right keywords in the right places. You must research applicable keywords for your industry, determine how many people are searching for them and why, and what the value of each is. Keywords give better website ranking access to businesses.
Writing SEO Articles With Keywords
Four steps to writing SEO optimised articles:
- Determine the topics you want to write about and research the right keywords for each topic. Each keyword is a website ranking improvement code word. You should create a page per topic, not per individual keyword.
- Don’t stuff content with keywords: aim for around 1-4% density.
- Write naturally for people, not search engines.
- Optimise the behind-the-scenes places so search engines recognise what your content’s about (URL, title tag and meta description).
Importance of Keywords
With trillions of businesses out there and even more websites, it’s hard to get your voice noticed on the Internet. Keywords are how you narrow down the field and increase the visibility of your products or services online.
Search engines aim to identify searchers’ intent when they enter search terms, so they can display the most relevant results. The key to getting your website among those results is to understand the words and phrases your prospective customers use when searching online for your products. These are your keywords, the search engine optimisation password to success.
Great Keyword Research Will Get You Better Results
Choosing the right keywords, like SEO in general, is an art and a science. It also needs to be an ongoing process, as good SEO keyword research and analysis monitors results and adjusts them in the light of changing circumstances.
- Use the best keywords for SEO, but don’t necessarily focus on the most popular ones – these are the most competitive.
- Use a great tool like SEMRush to discover what your competitors are using and which keywords you can rank most highly for.
- Use long-tail keywords to differentiate you from your competition and define your USP.
- Hire a good SEO agency to assist.
You’ve invested a lot of time and money in your website. It’s time to generate a decent return on that investment. Let Position1SEO help drive organic traffic and warm leads to your door. Call today on 0141 404 7515.