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Why You Should Stay Below 5 Hops In A 301 Redirect Chain

301 Redirect

John Mueller of Google advised website owners and SEO experts to aim for under five hops in a 301 redirect chain for URLs. A redirect chain is when you string several 301s together to move between redirects and land on a destination URL. Each redirect in this chain is called a “hop”.

This is not just recommended to keep the ideal website speed, as Mueller said Google would only follow five hops in a 301 redirect chain every time it crawls. Google won’t land on the destination URL if the hops are more than five.

Mueller offered this guidance to an SEO in a Reddit thread, who asked if it was okay to use multiple 301 redirects between blogs. In response, Mueller said that it doesn’t matter as long as you stay below five. He added that with numerous hops, things get a bit slower for website users. Online search engines simply stick to the redirect chain, and for Google, this is up to five hops.

Preferably, site owners must minimise the number of hops in their 301 redirect chain, as multiple redirects can slow down user experience. Exceeding five will lead to Googlebot not landing on the destination URL.

This blog post used the details found here: https://www.searchenginejournal.com/googles-john-mueller-recommends-less-than-5-hops-per-redirect-chain/344664/.  To read more about the topic, visit the link provided.

If you would like to get more visitor traffic to your business website, the services of a good small business SEO company can help. Position1SEO has a wide array of offers available that can boost your SERP rankings, so visit our homepage and find out how we can help you and your business.

301 redirect
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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