3 Things To Do When Optimising Your Header Tags
Just like most search engine optimisation strategies, header tags can impact your rankings indirectly. It can make your content more enjoyable for your audience and provide search engines with keyword-rich context of your contents. Because of this, optimising header tags is really important, and here are some of the best practices in doing it:
1. Use headers for structure building. Headers should give readers a clear context and structure of your articles. H1 will present the topic, H2 will explain the various sections of the article, and the rest of the headers will delve into the subtopics.
2. Put keywords in your headers. Google still pays attention to headers when gathering context for your page, so placing keywords here is a good idea. However, keywords must be included in the headers naturally and must be readable.
3. Maintain consistency in your header tags. Choose a particular format for your headers and use it in all of your pages. You can use a specific case format or follow the same length. This helps in providing a consistent user experience so they can be more engaged with your website. Remember that good user experience will always result in good SEO.
Even though header tags are not that critical compared to other ranking factors, do not ignore it. Take advantage of all strategies no matter how small the effect is.
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