Four Scenarios The Best SEO Agency Will Avoid
When you place your company’s marketing strategy in the hands of the best SEO agency your budget can support, you’re taking a risk. You’re trusting in them to turn that hard-earned money you’re investing into actual profits for your business by improving your website’s visibility to new and prospective customers.
You are also expecting them to enhance your conversion figures, turning more browsers into paying clients. Make sure you look for these four danger signs that your trust isn’t going to be misplaced. Firstly, look for consistency in approach and a long-term view. Great SEO takes time and some things need to be done routinely and over a long period of time to keep your website rising up the rankings. Start to worry if a company offers you instant results based on one-off SEO services. This could make a difference immediately, but the results will not continue to improve and you could end up plummeting back down the rankings in the months to come if the work isn’t sustained. The next warning sign is if they aren’t communicating with you on a regular basis about what they’re doing to advance your cause. Some weeks, it may seem like little is happening, because changes are being made behind the scenes. Your SEO consultant might be checking for and removing duplicate content or looking to improve the speed at which your webpages load up. That work might not have immediate tangible outcomes, but the best SEO agency will be constantly updating you nonetheless, so you know action is being taken.
That brings us onto the third scenario. Do you feel in the dark about what your money is achieving? You shouldn’t do. Good, professional SEO services are measurable: in other words, they get demonstrable results. You might not see a huge hike in your position on Google straight away, but you should certainly start to see results within a few months. If the company is using white hat techniques, you should expect your website’s rise up the rankings to be slow and steady. Some months, it may even drop a little, but for best results, it’s important to hold your nerve. As mentioned above, the best changes take time to bed in, but with an experienced and professional SEO company, they will happen over time. And lastly, a really good SEO agency won’t just agree with everything you say! They will guide you towards successful strategies. Of course, you may have ideas of your own, and you’re the authority on your own industry. But you should expect an expert in SEO to be unafraid to tell you from time to time that, based on their experience, that particular idea won’t work – and present you with one that will achieve the desired outcome instead.
In short, you’re paying your SEO company for the results they can deliver for your company. The best SEO agency won’t pay lip service to this, but will develop a constructive, two-way relationship with you, the client, that makes the best of both yours and their expertise. Their strategy will be constantly evolving and measurable to deliver results you can both be proud of and happy with.