How To Make Your E-commerce Website A Success
Getting affordable SEO packages is an excellent way for business owners to make their e-commerce websites more popular. But for webmasters and affordable SEO service providers to ensure success for their e-commerce sites, it may be worth looking into the Google Quality Raters Guidelines to learn which specific areas to focus on.
Google’s quality raters guidelines only consider an e-commerce page as “high quality” if it allows customers to browse and compare products and prices. Although this guide does not necessarily indicate how the Google algorithm works, it still gives SEOs and website owners an idea about what an e-commerce website should be to rank better in Google.
In other words, SEO agencies should try to promote product comparisons so that Google will view their webpage as more useful than others.
According to the Google Quality Raters Guidelines, a lot of customers out there love to browse and visually explore various products on the Internet, just like how they do when going window-shopping in real life.
Their advice: give high Needs Met ratings to results as this will allow customers to research, browse, and decide the items they want to buy.
Whether they buy online or offline, customers always look for information about the products they want to purchase, such as its specs, features, or price. Google says it is crucial for e-commerce websites to accommodate such needs and help users compare products. Once they do this, they will provide users with a convenient, frictionless shopping experience.
To boost an e-commerce site’s sales, business owners should first understand the concept of frictionless shopping. And to do this, they should know the products and services that their customers want and how they want to view it.
The importance of frictionless shopping is to help customers easily reach a decision that leads to buying a certain product or service. This concept can be applied to all kinds of websites, but it is more important for e-commerce websites.
Aside from frictionless shopping, a website’s navigation is also important. It refers to a website’s menu, which helps users search for the products that they need and buy them easily. To make a site easier to navigate, affordable SEO service providers and website owners should make more content available to the users by linking to more popular categories in the menu.
This means that huge e-commerce websites should also link to top-level categories even if they are already deep in the hierarchical structure. This will help users find the most popular categories, giving them a chance to click one more time to get to the product or service they’ve been looking for. For categories that are not popular, then the best thing to do is to link to their parent category.
For instance, Category A has a Subcategory B, and Subcategory B has a Subcategory C. However, Subcategory C is not a top-level category. So, webmasters and SEOs can link to its parent category, Subcategory B. This technique is done to help customers easily find and buy the item that they are searching for.
This method of linking to top-level categories does not aim to funnel PageRank deep into an e-commerce website, but rather, to redirect customers to the most popular webpages. Basically, a category or page’s popularity is affected by the number of links that point to the inner pages.
There are many things that a business owner should do to boost their e-commerce website’s rankings, as well as their sales. Some of these tasks include sorting products by popularity, putting customer reviews, improving mobile user experience, and more.
However, if you find yourself juggling your time between managing your business and doing SEO tasks, it may not be wise to handle everything on your own. Using affordable SEO packages is a much better decision, as doing so lets you focus on your business operations while an expert team takes care of the SEO side of things for you.
Work with Position1SEO today and let the professionals take the burden off your shoulders! Call us via 0141 404 7515 or send an email to firstname.lastname@example.org. Our team will be more than happy to help!