How To Rank Video Content On Google
Professional SEO services make use of efficient optimisation strategies to make their video content successful in Google search results. According to reports, online videos will make up more than 82 per cent of consumer Internet traffic by year 2022, and professional SEO companies will need to take their SEO strategies to the next level to adapt to this change.
Published video content that ranks in Google search will drive more traffic to their websites. This is because people watch an average 16 hours of online video each week, and most businesses use videos as a part of their marketing strategies. This only means that videos are increasingly becoming a crucial part of SEO.
For videos to rank higher on Google, inbound links from authoritative sites are still crucial, even for mildly competitive terms. But the most important thing of all is that the anchor text should be similar to the video title as much as possible.
Over-optimisation is not really a huge problem when it comes to ranking videos because professional SEO companies and businesses will generally link directly to Youtube, a Google property. Even by linking tons of anchor text that exactly matches the video content, it will surely yield positive results. Nevertheless, linking to high-quality sites are still crucial for videos to rank higher on Google.
Aside from links, user activity also plays an important role in video content. Basically, the engagement that a video receives from its target audience from within the search results will also influence its ranking in the search results.
This is because Google users are searching for relevant videos that match their queries. Videos that have a high engagement rate means that a lot of people are getting what they need from that video content.
Videos will still receive engagement from its audience even without any added work. Businesses out there are also working on their SEO strategies to outperform other competitors, so it is a never-ending battle.
Fortunately, there are many methods that one can use to improve engagement rate, but it should be based on the situation of the business’s SEO, as well as the trends that their competitors are doing. For this reason, it is crucial to know the risks before doing anything.
Grey to black hat SEO techniques are highly discouraged here, but some companies still use them to manipulate the engagement rate that their videos are receiving. However, this only results in a poor impression of their brand online.
One of these techniques uses virtual assistants and other micro workers from other countries to click on videos and write comments. This could present several issues as these virtual assistants usually do not have the same level of fluency in English, making their comments appear “spammy”.
Moreover, this technique does not focus on showing video content to people who are in the scope of the right target market; rather, it is training the algorithm to show the content to people in other countries who may not necessarily be interested in the business’s products of services.
With that said, it is better for businesses to hire professional SEO services to make sure that they only use white hat SEO techniques when optimising your video content. With their knowledge and experience in the industry, they can help you capture the right target audience, not just for your videos, but your business as a whole.
Here at Position1SEO, we have garnered years of experience serving clients who operate in a wide variety of industries. Our goal is to help your website traffic grow and attract more visitors, eventually converting them into paying customers for your business.
If you are interested in our SEO services, you can call us via 0141 404 7515 or sent an email to email@example.com.