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what is the best SEO marketing strategy
29 November, 2018
 / by Jason Ferry
In a recent Google Webmaster Central hangout, a site owner was worried about the URL they took over with their brand. They discovered that the URL was actually used for piracy content a few years ago and has bad domain history. At the same time, upon checking at the Google transparency report, they saw that […]
what is the best SEO marketing strategy
28 November, 2018
 / by Jason Ferry
For many years, plenty of individuals have been declaring the death of traditional search traffic and the search engine optimisation industry. And while Google showed constant revenue improvement from the core search business, some experts are convinced that using search engines for information gathering is a thing of the past. But what does the data […]
what is the best SEO marketing strategy
23 November, 2018
 / by Jason Ferry
Even though Google doesn’t use meta tags in its ranking algorithm, SEO experts and website owners must remember that it still has an indirect effect on SERP, can influence the users’ first impression and improve click-through rates. With that in mind, here are some useful tips on how you can create them: Do’s when writing […]
what is the best SEO marketing strategy
19 November, 2018
 / by Jason Ferry
In a recent Google webmaster hangout, John Mueller of Google told SEO experts that the contents of the Quality Rater Guidelines don’t have a one-to-one relationship to their actual ranking algorithm. He said that the quality rater guidelines are only for their quality raters when trying to evaluate their algorithms. However, Mueller clarified that checking […]
what is the best SEO marketing strategy
15 November, 2018
 / by Jason Ferry
Google has now launched a new tool that can grade various aspects of a site like how well it complies with search engine optimisation best practices. They stated that the tool is the product of more than 10 years of studying user needs. So for site owners who are interested in using this new tool, […]
what is the best SEO marketing strategy
13 November, 2018
 / by Jason Ferry
Recently, some members of the WebmasterWorld reported changes that began around Halloween. But with regards to this issue, Google has refused to confirm an update. Traditionally, this means that there’s really no Google algorithm update. Furthermore, Google has also constantly denied the Phantom updates that the search engine optimisation industry has been discussing. Discussions of […]
what is the best SEO marketing strategy
8 November, 2018
 / by Jason Ferry
John Mueller of Google explained that having a higher page count has no effect on rankings. In fact, he said he has found case studies from the SEO community where cutting down page count leads to higher rankings in Google search. According to Mueller, there is no ranking factor that will give better rankings to […]
what is the best SEO marketing strategy
7 November, 2018
 / by Jason Ferry
Google started rolling multifaceted featured snippets in the mobile search results earlier this year. Now, SEO experts and website owners are advised to keep an eye out as Google starts to test showing multifaceted featured snippets in desktop search results too. Although it seems the test is no longer active at the moment, it’s expected […]
what is the best SEO marketing strategy
1 November, 2018
 / by Jason Ferry
According to Google’s Andrey Lipattsev, the most important ranking factors are links, content, and RankBrain. However, unlike links and content, RankBrain is influenced by behaviour metrics, which indicate the usability of sites, or in other words, user experience (UX). And to achieve better search engine optimisation results, here are some useful UX tips that you […]
what is the best SEO marketing strategy
26 October, 2018
 / by Jason Ferry
The Google Search Console is now sending out warnings to SEO experts and webmasters regarding slow-loading pages. This new feature is quite helpful since it references measurement data from the Chrome User Experience Report, which details the significance of these metrics: First Contentful Paint - The point immediately after navigation when pixels are rendered to […]