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what is the best SEO marketing strategy
11 May, 2018
 / by Jason Ferry
Nowadays, there are site owners who are still unsure of the right action to take when it comes to their old SEO contents. Sometimes, they remove and replace the content in the outdated page, but then forget to redirect it. But what exactly is the best thing to do? Do you need to replace the […]
what is the best SEO marketing strategy
10 May, 2018
 / by Jason Ferry
Search engine optimisation usually deals with human perspectives, but a huge part of it actually involves non-human actors. One of them is a website crawler or bot. When optimising a website for bots, you must fully understand how they work and what crawl budget is. A website crawler is used by Google to gather information […]
what is the best SEO marketing strategy
10 May, 2018
 / by Jason Ferry
Now that the mobile-first index has arrived and voice search is becoming popular, SEO specialists and website owners must re-optimise their mobile e-commerce strategies to boost mobile engagement. With that in mind, here are some ways to do it: 1. Optimise messaging. Offer engaging benefits with simple descriptions as these are catchy when seen in […]
what is the best SEO marketing strategy
9 May, 2018
 / by Jason Ferry
A research paper about a new algorithm has just been published by Google Research, and it may impact SEO in the future. The research discusses an innovative way to answer queries through a machine learning algorithm. This new Google Research algorithm will be using a Reinforcement Learning approach that reformulates user queries into multiple questions […]
what is the best SEO marketing strategy
9 May, 2018
 / by Jason Ferry
The fact that some search engine optimisation specialists misunderstand the use of nofollow attributes is a serious issue. Using nofollow at a page level builds a dead end and stops the flow of signals on your site. So for those using page-level attributes, it is recommended to only utilise nofollow on particular links instead. There […]
what is the best SEO marketing strategy
8 May, 2018
 / by Jason Ferry
When it comes to SEO, specialists and website owners must always find a way to produce engaging content for link building. Instead of digging up specific keywords all the time, it’s a good idea to look at the thought process of your audience and be able to create contents that provide answers to their questions […]
what is the best SEO marketing strategy
8 May, 2018
 / by Jason Ferry
Several webmasters are still unsure if 404 errors within the old versions of a website can be problematic. Thankfully, John Mueller of Google has provided a great explanation about this which site owners and SEO companies might also find helpful. When 404 errors take place, Mueller suggests a common best practice in SEO: setting up […]
what is the best SEO marketing strategy
7 May, 2018
 / by Jason Ferry
John Mueller from Google explains that everyone must be wary of ranking fluctuations when publishing new content. It is a must for SEO experts and website editors to take note of this fact since this could greatly affect their digital methods. Mueller stressed on this topic during a Google Webmaster Central office-hours hangout when a […]
what is the best SEO marketing strategy
7 May, 2018
 / by Jason Ferry
Links and content are two of the most important elements of search engine optimisation. Many people already know this but there are still plenty who don’t understand how they relate to each other. Most of them think of content first before the links. But in fact, the much better thing to do is prioritise link […]
what is the best SEO marketing strategy
7 May, 2018
 / by Jason Ferry
All successful businesses understand the importance of SEO, but many still underestimate the importance of having a blog and the role it plays in improving search engine rankings. Too often, blogging is still seen as a luxury that can be ignored when budgets are tight. However, this is very far from the truth. In our […]