The 4 Most Common Linkbuilding Misconceptions Today
- 9 January, 2020
- Jason Ferry
- Link Building
There’s a lot of inaccurate advice about linkbuilding in the search engine optimisation community. Here are some of the most widespread misconceptions you should know about.
- You must reach out to relevant blogs to get links. This is inefficient, as you need to send thousands of emails with no guarantee of a built link. It’s better to connect with parties who are directly related to your brand.
- Guest blogging is the best way to build links. Guest blogging is inefficient because it only produces a small number of links per person. It’s also risky because the content you’ll get might not be good.
- Bought and earned links are the same. Earned links are different because their value increases over time. This is because the websites you obtained them from grow in DR scores and organic traffic. Purchased links are riskier, as you can’t know what’ll happen to the referring website in the future.
- There’s no need to build links if your content is engaging. Even popular blogs with many readers struggle to get links. While quality content is good, link building is still necessary.
Be aware of this misinformation, and carry out your linkbuilding strategy the right way.
This SEO blog post used details found in https://www.searchenginejournal.com/biggest-link-building-misconceptions/342355/. Click on the link to read the full article.
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