This Is What SEO Experts Have To Say About Domain Change
Recently, John Mueller from Google asked SEO professionals regarding their feedback on whether site owners should fear traffic loss when changing website domains. The question was posted on Twitter and has attracted a lot of responses wherein most agreed that the fears are justified. Meanwhile, others believe that successful domain change is possible when meticulously planned.
Popular opinion suggests that changing a domain poses a lot of risks and will most likely result in traffic loss. This can happen when the complexities of a site audit are being ignored. Aside from that, the restrictions carried out by your web hosting platform can also make it hard to change a domain without suffering from serious traffic loss. And although a loss in traffic is expected when changing domains, most SEO experts still agree that it will eventually recover after a few months.
On the other hand, there are a couple of individuals who think that there’s nothing to worry about when changing domains as long as it’s done properly. According to one of those who responded to Mueller’s tweet, changing a domain is a complex work but it can be done smoothly when you follow the instructions that Google has provided.
In conclusion, whether you fear the result of changing domains or not, it’s important that you proceed with great caution. If you need assistance throughout the process, it pays to seek help from a professional.
This post was based on https://www.searchenginejournal.com/google-asks-seos-if-domain-changes-result-in-loss-of-traffic/260311/. For more details, click here.
Ensuring that your website is properly optimised is more than just changing a domain and getting a great amount of traffic. To know how you can improve the rankings and functionality of your site, take a look at our SEO company page.