Searcher Intent

Typically, keyword research is the initial step to take if you’re planning to attract visitors to your site. And behind every search, is an intent, which is a want or need, may it be for a service, product, information or something else. Furthermore, brands and SEO marketing professionals use data to figure out searcher intent […]
Because of regular Google algorithm updates and constantly evolving user behaviour, search has become an exciting, ever-changing channel. But these changes shouldn’t cause us to overlook the fundamental principles of search engine optimisation. This includes searcher intent, and it has a huge impact on every SEO strategy. There are different types of searcher intent. Some […]