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The Importance Of Content Gap Analysis For SEO
SEO consultants conduct detailed keyword research to determine which topics to focus on when writing content for websites. However, there’s still the possibility of missing out on other interesting and relevant subjects to write about. For this reason, it’s recommended for SEOs to try conducting something called a “content gap analysis”. Doing so allows professional […]
Unique Retail PPC Strategies For 2021
This 2021, businesses should work closely with top SEO marketing consultants to develop more effective strategies to increase website traffic and get a better return on investment (ROI). Many businesses in retail may find it comfortable to continue using the outdated SEO marketing strategies they have in place. Still, in an ever-evolving industry, it’s always […]
BERT Affects Exact Match Keywords
John Mueller from Google explained to SEO consultants whether exact match keywords are made less important by BERT. His answers are helping SEO marketing consultants learn about the purpose of BERT and how it affects the use of keywords in the long run. One SEO professional asked a question about how BERT affects keywords. The […]
Top 3 Google Patents That May Be Affecting The EAT Algorithm
SEO consultants know that EAT affects the search engine results pages (SERPs), and the best businesses and website owners take the time to understand how it works. Professional SEO consultants, therefore, continue to examine Google patents to know more about Google’s EAT algorithms. Here are a few ways in which Google’s patents may be influencing […]
Google Explains How Changing A Web Layout Affects Rankings
Google’s John Mueller warned SEO experts and website owners that changing their websites’ layouts can affect their rankings. Moreover, this can still happen even if SEO consultants and webmasters do not change a thing in their content or URLs. In a recent Google Office Hours hangout, Mueller explained how and why a web design layout […]
The Good, The Bad And The Ugly – Choosing The Right SEO Consultant!
SEO consultant services are widely available these days, and that’s no surprise. With the Internet growing at a rapid pace, competition to get a website noticed is fierce. Everyone wants that elusive top spot, and rightly so. It’s a known fact that searchers very often don’t get past the first page of results when looking […]
Important Techniques That Your SEO Consultant Should Inform You To Avoid
Whether your business is a small one or an established corporation, you must already have some form of SEO technique in place. As a business owner, how can you be so sure that your SEO consultant is really providing you with SEO techniques that work? In the following paragraphs, you will learn the things that […]
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