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Danny Sullivan Explains Two Reasons For Content Removal From Search Results
SEO content creators make compelling and trustworthy content to attract readers, which in turn boosts their site traffic and brand visibility on the search engine results pages (SERPs). However, Danny Sullivan, Google’s Search Liaison, recently explained that there are times when their system removes published content from the search results, and for good reason. This […]
Top Things Writers Should Know When Creating SEO Content
It is highly beneficial to work with a professional writer when creating relevant SEO content for your website. After all, well-made content goes a long way in keeping your website users engaged, and could even persuade them to buy your products and services. Meanwhile, SEO professionals are in charge of optimising webpages for better visibility […]
Word Count Is Not A Quality Factor – Mueller
Some SEO experts and webmasters strive for a higher word count in their SEO content development, believing that the more words a piece of content has, the higher it will rank in Google search results. In an episode of the SEO Office Hours, Google’s John Mueller confirmed whether or not this SEO content strategy is […]
Audio Content Has No SEO Benefits, Says Mueller
The notion that including audio versions of existing content somehow improves search engine rankings is yet another SEO content creation myth that many creators these days buy into. But according to Google’s John Mueller, SEOs and webmasters do not stand to gain any rankings benefits if they include audio versions of their text-based SEO content […]
How To Make Evergreen Content Last Longer
Most businesses think evergreen SEO content is something that attracts readers and keeps customers coming no matter how much time has passed. Many content marketers integrate evergreen material into their SEO content strategy with a “set it and forget it” mindset – that is, uploading it and never bothering to do any updates. However, this […]
Get Your Content Featured In Google News With These Guidelines
SEO experts are constantly coming up with efficient SEO content writing strategies to get their content into Google News for a boost in site traffic. Getting SEO content featured in Google News brings more attention to it due to the visibility benefits that the search engine gives to top stories. The SEO community had to […]
Google SMITH Algorithm Is Better Than BERT
SMITH outperforms BERT. After all, SMITH is capable of understanding entire documents – unlike BERT, which In a published research paper, Google discussed their newest algorithm, the Siamese Multi-depth Transformer-based Hierarchical Encoder (SMITH), claiming that it outperforms BERT when it comes to understanding long queries and SEO content. Once Google launches SMITH, SEOs will have […]
Content Marketing: Improve Content Experiences For Users
High-quality SEO content is one thing that searchers are looking for when typing in queries in the search engine box. Therefore, it's highly recommended for businesses to invest in expert SEO content marketing to create impactful and engaging articles and blog posts. Although Google and other search engines are text-based crawlers, it does not necessarily […]
Google Reveals How They Penalise Misinformation On The SERPs
SEO content should be reliable, relevant, and authentic, which is why the SEO community expressed their concerns about misinformation, especially in the medical search engine results pages (SERPs). For many in the industry, inaccurate information on the SERPs is considered as bad as spam content. Recently, Google's Danny Sullivan addressed these concerns by revealing how […]
The Importance Of Using Long Anchor Text
John Mueller from Google talks about the differences when using long anchor texts and short anchor texts to link to SEO content pages. Using anchor texts is one of the most important SEO content strategies that will help websites rank higher in the search engine results page (SERPs). "Anchor texts" are the words that businesses […]
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