An SEO strategy for websites becomes more effective if data is transformed into valuable insights. After gathering all that data, what good is it if companies and site owners don’t use it to create better SEO strategies? There’s so much that can be accomplished when an SEO strategy is used correctly with Google Analytics and […]
Site owners and publishers must consider tweaking their SEO strategies as Google continues using semantic search. Semantic search considers the user intent and semantics to discover the most relevant and accurate SEO content for queries. It uses information that is extremely relevant to what the searcher is looking for but isn’t necessarily included in the […]
Google has confirmed that they are now rolling out the Page Experience algorithm update for desktop search results. This update has prompted SEOs and site owners to start work on their desktop SEO optimisation for Google. The search engine company promised the SEO community that the update would finish rolling out by the end of […]
Last year, at its annual developers’ conference, Google announced that it was investigating a new technology called MUM (Multitask Unified Model) internally. The aim was to use it to help its ranking systems better comprehend language. As a result, many site owners and online businesses are wondering if MUM is now one of Google’s SEO […]
Inbound SEO links, which are typically considered beneficial to SEO, may create difficulties if too many of them originate from the same domain. As a result, some SEOs think that sitewide links to other domains could be a negative ranking factor. SEOs Claim that Sitewide Links Are a Ranking Factor Sitewide links are static outbound […]
Google Search can understand human language thanks to a variety of artificial intelligence (AI) models that work together to produce the best and most relevant SEO results. Google’s Vice President of Search, Pandu Nayak, explained to SEO experts how their AI system works using simple terms in the company’s official blog. Below are some of […]
Link graphs are maps that search engines create to help determine if a website is high-quality or relevant, as well as its place on the Internet. Link graphs can significantly impact one’s SEO ranking; therefore, it’s critical to understand their importance and how SEO strategies should be made with link graphs in mind. What are […]
As Google becomes more aware of the sustainability of crawling and indexing in SEO, it may reduce the number of times that SEO pages are crawled. John Mueller, Martin Splitt, and Gary Illyes from Google’s Search Relations department addressed this topic in the most recent episode of Search Off The Record. The three talked about […]
Site owners and online businesses use various SEO links in their daily tasks. In particular, internal links are considered an SEO ranking factor by many. The never-ending chatter about this topic among SEO experts seems to come from unreliable sources rather than the true source: the search engines. Internal links have long been associated with […]
Site owners and online businesses make good use of the no-index meta tag to hide web pages in SEO. Doing so prevents Google and other search engines from including these SEO pages in their index. Google’s John Mueller was recently asked whether or not no-indexing author archive pages would affect a site’s E-A-T scores. In […]
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