Google Analyst John Mueller Says Keyword Research Will Still Be Relevant

Keyword Research

SEOs and website owners have used keyword research to improve website SERP rankings since the beginning. At SMX East, however, Bing’s Frédéric Dubut recently claimed that this practice would soon become obsolete. He added that SEO experts would have to change their strategies in favour of intent research. When asked about this topic, Google’s John Mueller said that while intent research will indeed become more prominent, keywords are and will still be relevant.

Mueller agreed that search engines would keep improving when it comes to understanding user intent. However, he added that keyword research is still valuable since showing users specific words helps them understand a webpage’s content. Mueller also noted that this could even help websites with the conversion process. The Google webmaster trends analyst said search engines will get better at understanding more than the words on a webpage, but he doesn’t think keywords will go away any time soon.

In the future, SEO practitioners and site owners will have to adapt and focus more on understanding the intent of searchers. With keyword research here to stay for the foreseeable future, it’s only a question of how much of it will be done in relation to intent research.

This blog post used information found here: https://searchengineland.com/googles-john-mueller-on-intent-research-vs-keyword-research-for-2020-327279.  To read the complete details, visit the link provided.

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keyword research
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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