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Google News Performance Report Now Available For Publishers

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Google Search Console now includes a new report that allows professional SEO consultants to measure their content’s performance accurately. The Google News performance reporting can provide invaluable insights to SEO consultants regarding user behaviour on iOS and Android apps on Google News.

Users can log into the Search Console and find Google News on the left menu to access the new performance report. The Google News performance reporting includes various metrics, like click-through rate (CTR), clicks, and impressions. They can also filter data by date and place them in different categories, such as country and devices used.

With this report, SEOs can tell how many times their articles show up to readers in Google News, as well as the click-through rate per content. In the past, there was no way for news publishers to determine a specific set of data and learn more details about their content’s exposure, making the new update very meaningful.

SEOs can now find the new report active in Search Console for all websites that show up in Google News. If the report does not show for certain websites, it could mean that their articles rarely show up in Google News.

Moreover, webmasters and content writers do not need to submit their website to be eligible for the Google News performance reporting, unlike before. Now, all website owners are automatically eligible for Google News, as long as they provide their readers with high-quality content. They should also comply with Google’s content policies.

Website owners can sign up to the Google Publisher Centre if they want to boost their performance in Google News report. Although this step is not required for Google News to include their news articles, it can still give them a lot of benefits.

First, SEO consultants should take the time to analyse their Google News performance accurately. Afterwards, it is best for them to enhance the visibility of their content every month, and the Publisher Centre is a great tool that can be used for better performance.

The Google Publisher Centre allows webmasters to share their news articles directly with Google News by submitting website links, videos, and RSS feeds. Although Google can crawl your content on its own normally, directly submitting content comes with certain benefits.

Publisher Centre allows greater control when it comes to how the content appears to users, which also contributes to improving performance. The tool also has other advantages to offer, including:

Monetisation: The tool can run advertisements inside a website’s content area in the Google News app. It also supports ad serving via Google Ad Manager.

Content and branding control: It can be used to customise, brand, and design the content and sections of a published article in Google News.

Newsstand eligibility: Content that contains business terms could potentially be featured in the Google News app’s Newsstand section in the applicable countries or regions.

It’s important to note that submitting content through the Publisher Centre does not give assurance that it will appear in Google News or improve their website rankings. Therefore, it is still important to look for professional SEO consultants who can help create efficient SEO strategies that drive organic site traffic.

We at Position1SEO can provide your business with the best white hat SEO strategies to improve your brand visibility online, whether it’s in Google News or in the Search Engine Results Pages. Our methods are always compliant with Google’s standards, making you safe from any nasty penalties that could potentially harm your rankings. Moreover, our offers are highly affordable, allowing you to have a higher return on your investment.

For interested parties, call us on 0141 846 0114 or email us at office@position1seo.co.uk.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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