Guarantee Success With These Tried-And-Tested Partnership Marketing Strategies
- 11 January, 2021
- Jason Ferry
- SEO Marketing
New marketing strategies always emerge from time to time, and it’s only normal for people to be attracted to the latest SEO marketing methods for boosting their search rankings. While it’s good for SEO marketing agencies to be on the lookout for new strategies, it’s also important not to overlook any tried-and-tested approaches that could equally prove effective. Partnership marketing is one such approach.
Partnership marketing, also known as co-marketing, refers to teaming up with companies that target the same audience and working together to advertise products and services.
The first concern for businesses would be to find another company that is not a direct competitor but with the same target audience. For instance, a marketing agency that targets start-up travel companies would do well to work with an accounting firm that specialises in the travel industry.
Together, partner companies can plan and create marketing strategies to raise brand awareness, all without competing against one another when it comes to selling products and services.
To find potential partners for partnership marketing, a business should pay more attention to other companies that appear in the same industry they operate in. It could be a specialist service provider in the same network or a business that writes guest content on the same industry websites.
Afterwards, a company can then narrow down potential partners to those who have the same work ethics and values, reach out to them, and see if they agree to partnership marketing.
Below are the top four things that businesses can do with their partners in marketing:
- Write guest posts
One of the best partnership marketing strategies is to write guest content for each other. By doing so, a business can get relevant links from their marketing partners, allowing both of them to improve their rankings and brand visibility. Guest posts can involve linking to each other’s blogs or sharing content on each other’s social media accounts.
However, this partnership marketing strategy should be incorporated with keyword research and other SEO marketing techniques to make it more efficient, helping you rank higher in the search engines using each business’s targeted keyphrases.
- Engage in co-marketing opportunities
Businesses and their marketing partners should engage in co-marketing opportunities together in all sorts of marketing activities. Both businesses can mention each other in different places, whether on third-party websites, social media platforms, and more.
If both businesses mention their marketing partners in other areas, they get more URLs, which in turn enhance their SEO performance.
- Share content on social media
Businesses should not overlook their social media profiles because it’s one of the best ways to build brand awareness. Tagging marketing partners in updates can drive traffic and directly increase the number of followers on a company’s profile.
- Share content on email newsletters
Email marketing is one of the best marketing strategies that can be done with a partner company. Even if a business does not engage with their existing email lists on a regular basis, they can still get great benefits out of introducing a marketing partner on this platform.
Simple strategies like sharing content on email newsletters or directly recommending services can be a great way for you and your partner to promote each other’s brands.
The very essence of the partnership marketing strategy is to introduce new potential clients to each other. However, this marketing strategy can be more efficient with professional SEO marketing agencies by your side.
Here at Position1SEO, we can help you with your long-term SEO marketing strategies, ensuring that they will successfully open more opportunities for your business. We guarantee a first-page position on Google’s search engine results pages and provide you with engaging and relevant content that promotes your products and services.
If you’re interested, you can email us at office@position1seo.co.uk. You can also get in touch with one of our representatives by calling 0141 404 7515.
