How Medium-Quality Links Can Help Improve Your SEO
SEO experts spend much of their time researching for links to boost their website rankings. However, not every link has equal value. Since search engine algorithms have gradually changed their methods when analysing a website’s relevance to a searcher’s query, affordable SEO experts must also change their standards when it comes to choosing relevant and high-quality links.
As much as possible, SEO experts must avoid links that can harm their website rankings or those that are irrelevant in helping search engines determine the authority of their content. However, there are some agencies that still go after these links without knowing that they are not beneficial for their website.
Getting high-quality links should be the goal in any link-building endeavour, but they are very hard to earn. Because of this, some SEOs decide to settle for medium-quality links instead.
These types of links are beneficial for SEO but may not be able to significantly increase site traffic or rankings on the search engine results pages as a high-quality link does. Nevertheless, they are better than a low-quality one. Listed below are the different types of links that, while suboptimal, can still significantly improve your SEO.
Low Authority/High Relevancy
Many medium-quality links have low authority but high relevancy. These links are typically found in small industry blogs and small industry brands.
Small industry blogs or websites are those that are made by individuals or companies who want to share their knowledge and build their profile. Their content could be highly relevant (high relevancy) but are not popular enough (low authority) to have backlinks that could significantly boost someone else’s rankings. However, a business could use these links if they are growing their site as these medium-quality links are usually filled with decent and well-written content.
The second source of medium-quality links with low authority but high relevancy are small industry brands, which refer to staple brands in the same industry that are not competitors but can still be relevant to the products and services one offers. For instance, if an online business sells office supplies, they could look for a small industry brand that focuses on paper manufacturing. By linking from the paper manufacturer to the office supply store as their distributor, one can show more authority in the industry.
Medium Authority/Low Relevancy
Another type of medium-quality links are those with medium authority but low relevancy. These links are usually found from local news sites that report anything relevant to a small and tight community. Still, anything that is newsworthy, even on a local scale, can easily get a business featured in a national news website, which is really a good source of links that can help boost local SEO rankings.
Moreover, a link that comes from a website that contains credible local information can help search engines notice your business’s relevance to that locality or physical area.
High Authority/Medium To Low Relevancy
Although striving to get links from high-quality websites is important, they might still be suboptimal in various ways. For instance, there are high-quality links that have high authority but only medium or low relevancy.
For instance, national and international news websites are extremely credible; therefore, they are high in authority. However, these types of links may not be hugely relevant to your business.
While your search visibility could get a boost with these links, they probably won’t help much in terms of establishing relevance for certain topics. Furthermore, due to hundreds of press releases and news articles written by journalists on a daily basis, it can be incredibly difficult to get featured.
The best thing that online businesses should do is to invest in affordable SEO expert services that will generate relevant and authoritative backlinks for their websites.
Here at Position1SEO, our team of SEO professionals follow a tried-and-tested link building process that guarantees more authoritative and relevant links for your website, increasing your search engine rankings. We can also create newsworthy content for your site to attract other authoritative and relevant publishers online and lead them to you.
If you are looking for affordable SEO packages, get in touch today! Write to us at firstname.lastname@example.org. You may also call us on 0141 404 7515.