The Need for Speed: Is Page Speed Technical SEO in the UK?

Does the SEO specialist write content?

Yes, the role of an on-page search engine optimization manager often involves creating and optimizing content. They work to ensure that web pages are not only technically optimized but also contain high-quality, relevant, and engaging content that resonates with the target audience. This content may include product descriptions, blog posts, articles, and other textual elements that contribute to a website's visibility and user experience. In some cases, they may collaborate with content writers or copywriters to produce and refine the content. The ultimate goal is to strike a balance between technical SEO elements and compelling, user-friendly content to improve a website's search engine ranking and drive organic traffic. The salary for an on-page SEO manager in the UK can range from £25,000 to £40,000 or more, depending on experience and the specific demands of the role.

What is technical vs. content marketing?

Technical and content marketing are two distinct yet interconnected aspects of digital marketing, and they each play a vital role in the work of an on-page search engine optimization manager.

Technical SEO primarily focuses on the technical aspects of a website to enhance its visibility and performance on search engines. This includes tasks like optimizing website structure, improving site speed, enhancing mobile-friendliness, and ensuring proper indexing by search engines. Technical SEO often involves working with website developers and IT teams to implement necessary changes.

Content marketing, on the other hand, revolves around creating and distributing valuable, relevant, and high-quality content to attract and engage the target audience. This content can take various forms, such as blog posts, articles, infographics, videos, and more. Content marketing aims to establish a brand's authority, provide solutions to users' queries, and drive organic traffic to the website.

In the role of an on-page SEO manager, one needs to balance both technical and content aspects. They ensure that the website is technically sound to rank well on search engines while also optimizing and creating content that resonates with the audience. A successful blend of technical and content strategies is essential to improve search engine rankings, enhance user experience, and drive conversions.

The salary for an on-page SEO manager in the UK typically ranges from £25,000 to £40,000 or more, depending on experience and the specific demands of the role.