Looking to hire an SEO consultant? Here's what you need to know first

search engine optimisation consultant

Search engine optimisation (SEO) is a complex and ever-changing field. If you're looking to optimise your website for search engine visibility and ranking, it's essential to understand the basics of what SEO is and how it works. Hiring an experienced SEO consultant can be a great way to ensure that your website is optimised correctly and that you get the most out of your digital marketing efforts. 

But before you hire an SEO consultant, there are some key factors to consider. Here's what you should know before hiring an SEO consultant. 

Look at their experience & portfolio 

When hiring an SEO consultant, experience matters. Make sure that the professional you hire has plenty of experience in the field and a proven track record of success in optimising websites for search engines. Ask them to provide you with examples of their work so that you can get a better idea of their expertise and knowledge in the field. It's also essential to make sure that they have worked with clients in the same industry as yours so that they can apply their knowledge and experience in a relevant way. 

5 things to think about before hiring an SEO consultant

1. Questions to ask before hiring an SEO consultant.

Before you hire an SEO consultant, it is important that you have a clear understanding of what search engine optimisation (SEO) is and how it works. 

Before hiring an SEO consultant, there are some questions you need to ask yourself:

  • What do I want from my website?
  • How much money am I willing to spend on this project?
  • What type of website do I want (eCommerce store, informational site, etc.)?
  • How much time do I have to spend on this project? 
  • Is my website already built or do I need to hire a web designer?

2. Look for a data-driven SEO consultant to help you achieve your business goals

You're looking for someone who can use data to establish clear business goals and then execute that strategy. To do this, the SEO consultant should be able to help you set goals and measure success in a way that’s relevant to your business.

The SEO consultant should understand what data is available, how it's collected and analysed, what insights can be drawn from it, and how those insights affect the overall strategy of your SEO campaign.

3. 3 key metrics to consider when evaluating SEO Performance

When evaluating SEO performance, there are three key metrics to consider:

  • Are you hitting your business goals?
  • Are you tracking the right metrics to know if your SEO strategies are working?
  • How do you measure success and impact on customers?

The first thing to do is define your goals and figure out what metrics are important for measuring success. Once you’ve done this, it will be easier to determine whether or not your SEO strategy is working. For example, if one of your goals is to increase sales by 30%, then you can measure the impact of your efforts over time by tracking revenue increases month-over-month.

If you have a website, then the first step is to make sure it’s optimised. This means ensuring that your site is mobile-friendly and fast-loading. Once this is done, it’s time to focus on SEO best practices.

4. Look for someone with experience

There's no simple formula that will make the right person pop up in your search results. The best way to hire an SEO consultant is to look for someone who has experience, but also someone who can work on-site with you and your team.

So, how do you find an SEO consultant who's right for your business? Start by looking for someone with experience. You don't need to hire a search engine optimisation expert who has been working in the field since it was invented, but you should look for someone who has at least five years of experience and can show you examples of their work.

It's also important to look for someone who has experience with your industry. For example, if you have a law firm, you don't want to hire an SEO consultant who specialises in restaurants or fashion. You need someone who knows how search engines work and can apply that knowledge to your industry.

5. Find the right SEO for your business

SEO is a highly specialised field, and there are many different ways to approach SEO work. Some SEOs are experts in technical on-site optimisation, while others focus more on link acquisition and content marketing. When you're interviewing SEO candidates or deciding which SEO firm to hire, it's important to understand their individual strengths and weaknesses—and how these align with your own business goals.

A good starting point for this is checking out the job description of any candidate that looks promising: How does it describe the role of an SEO? Does it mention anything about off-site activities (e.g., social media management) or on-site activities (e.g., conversion rate optimisation)? This will help you gauge whether this person has enough experience in those areas for what you need to be done today—and whether they could provide guidance if there were changes down the road.

If you're looking at an SEO company, it's important to find out what services they offer. If they don't have a clear process on their website, ask them about it during the interview.

If you want to hire an SEO consultant, there's no harm in ensuring you're getting the right person for the job. The key is understanding what exactly it is that you need and being able to communicate this clearly to your potential partner.

Get ahead of the competition: Learn everything you need to know about search engine optimisation

If you liked this search engine optimisation blog, check out another one of our blogs: SEO specialist terms marketers should know. We have a lot more tips on search engine optimisation, and we would love to hear your feedback!

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If you want to learn more about what Position1SEO can do for your business, visit our homepage for expert help or call us on 0141 846 0114. Either way, let's talk about how we can help you get your website ranking higher on Google.

Improve your online visibility & increase your rankings with Position1SEO 

We are a full-service SEO company, offering high-quality services from our office in the UK.

We work with businesses of all sizes and offer a wide range of services to help you improve your online visibility and increase your search engine rankings. You can rely on our SEO consultant services to get your campaign up and running so you can benefit from first-page rankings in the shortest time possible. 

Our team comprises SEO consultants with years of experience working with clients in the UK and around the world. We have a proven track record of helping companies grow their businesses through SEO, and we'd love to hear about your goals.

Everything you need to know about SEO consulting

What is an SEO consultant?

An SEO consultant is a professional who specialises in optimising websites and content for search engine algorithms. They use a variety of techniques to increase the visibility and ranking of a website in search results, which ultimately leads to increased online traffic. An SEO consultant evaluates your website’s current performance on various search engines such as Google, Yahoo, Bing etc., analyses your competitors’ optimisation strategies and makes recommendations to you about how to improve your site’s ranking organically.

Can I have someone do my SEO?

Yes, you can definitely hire someone to do your SEO. Depending on the size of your website and the complexity of your SEO needs, there are a variety of different options available.

If you're starting out with SEO and don't have an in-house team or significant resources available to dedicate to it, then hiring an experienced SEO consultant could be a great option for you. They can advise on best practices and provide guidance on optimising your website for search engine visibility. Plus, they are generally more affordable than larger agencies that offer comprehensive services such as content writing, link building, and account or campaign management.

How much does it cost to hire an SEO consultant?

The cost to hire an SEO consultant can vary widely, depending on the level of expertise and number of services required. On average, businesses can expect to pay anywhere between 400 GBP and 4,000 GBP per month. That said, the total cost depends on many factors, such as the size of your website or business, budget constraints, project parameters and desired results. To request a personalised quote, feel free to contact us at Position1SEOwe’ll help you get started!

Is it worth paying an SEO company?

Absolutely. Hiring an SEO company is a worthwhile investment that can have tremendous returns for businesses of all sizes. An SEO company can help you maximise your website visibility, drive more organic traffic to your site, and improve the overall performance of your online presence.

What are the seven types of SEO? 

There are seven main types of SEO, each with its own individual nuances: On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, Content Marketing Strategies, Image Optimisation, and Link Building. SEO encompasses many different techniques and strategies to help ensure that a website’s visibility on search engine rankings is optimised.

seo consultant1 min
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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