Martin Splitt Explains The Effect Of Rendering On SEO
Google’s Martin Splitt recently took part in a Duda Webinar on web page rendering. He discussed how the process of rendering a website contributes to website SEO scores, particularly in Core Web Vitals (CWV). He also explained how rendering affects website SEO and helped the community understand the Core Web Vitals in simple terms.
Web Page Rendering
Rendering is essentially the process of creating a web page. High scores for CWV are obtained by having an efficient rendering procedure. Poor rendering may impact advertising earnings, sales, and even website crawling in some situations.
Splitt was asked to explain rendering, and he compared web development to cooking a meal. He also mentioned HTML or “HyperText Markup Language” in his explanation. This is a process for document creation that can be viewed in a browser using the rendering procedure.
Splitt said that with a recipe, one would have all the ingredients listed: some text, images, and other stuff. But if they don’t have ingredients, the recipe essentially becomes a list of instructions on how to prepare something.
HTML, according to him, is like the directions in a recipe. The images and content are the ingredients used to make the finished product – the website’s page.
Rendering Is Similar To Cooking
Next, Splitt made an analogy between rendering and cooking the ingredients (things such as pictures, CSS, and so on). He also explained what the process means for Googlebot.
According to his explanation, crawling is like going into a huge cookbook and taking out a recipe page. It’s like Google is standing in the kitchen, ready to begin cooking while waiting for the crawler to give it the recipe.
Then there’s the cooking procedure, which is where the food gets cooked. During the rendering process, the crawler is asked to acquire certain ingredients in the recipe. Once the ingredients are ready, the cooking process begins.
Parsing The HTML For Web Page Assembly
Splitt elaborated on the subject of rendering, saying that rendering parses the HTML. Essentially, when it comes from crawling, HTML is just neatly formatted text.
To transform this into a visual representation, Google must interpret the text. The search engine must get all the necessary components to grasp the meaning of the text. Doing so allows Google to know where the header is, what the text surrounding a piece of video content means, and so on.
All of this, from understanding the text to putting everything together and adding interactive elements, is rendering.
How User Experience Is Affected By Costly Rendering
Splitt explained the significance of using costly rendering, saying that in this situation, Google Search faces the same problems as a real-world user. Because, even if a real-world user has a high-end phone, more execution entails greater power consumption. The more costly you make it, the worse an experience it is for customers.
Insights Into Importance Of Rendering
Much what we hear about is code, which can be intimidating to non-techies. When web developers talk about rendering, Document Object Models, and DOM trees, for example, it’s easy to get lost in the details. Splitt’s analogies helped take some of the mystery out of rendering, which is one crucial aspect of comprehending Core Web Vitals scores.
His conversation also helped raise public awareness about the notion of costly rendering and how visitors with old cell phones may struggle to render certain web pages. Even modern smartphones can face difficulties loading a web page if they’ve been on for days and the RAM is exhausted across many open browser windows.
Finally, Splitt demystified the concept of rendering. There are so many things like technical jargon that make it difficult to understand important ideas. Therefore, explaining things using simple terms helps the discussion on enhancing web page speed and improving Core Web Vitals performance move forward.
Optimise Your Site’s SEO Scores With Position1SEO Today!
We pride ourselves in our white-hat website SEO strategies and no-stone-unturned approach. Moreover, we at Position1SEO only use up-to-date link-building approaches that are guaranteed to produce results. If you don’t see the difference that we promise, we’ll work for free until you do!
Here are some of the typical areas of work that we cover:
- Website performance
- Website load Speed
- Website accessibility
- Google Search Console
- Google Local set up
- Positive Link Building
- Sitemap installation
- Directory Citations
- Link Detox
- Accelerated Mobile Pages
To get started, call us on 0141 404 7515 or email us at firstname.lastname@example.org.