What Is Website SEO?
So you’ve started a new business venture, or you’ve just built your first website to complement your existing business. Congratulations! Now may be the time to think about website SEO.
With your brand-new website, you’re now ready to serve the growing number of consumers who prefer to shop online. But how will your prospective customers find you? What you need to do now is optimize your website for the search engines. It might not sound like a big deal, but website SEO is actually a complex and intricate process. There’s a lot to think about and it can be overwhelming for beginners.
And that’s where we come in! At Position1SEO, we’re specialists in website SEO, which ensures that your website ticks all the right boxes when it comes to optimization. By leveraging our unparalleled experience, you can rest assured that your business always ranks #1 for businesses of your type on Google, which helps your target audience find and connect with you easily.
We’ve helped plenty of websites and online businesses achieve this in the past. Just get in touch with us by clicking here, and we’ll send across some relevant case studies right away!
No matter what kind of business you run, your website is one of the most public faces of your brand. In broad terms, website SEO helps ensure that your web presence is the very best it can be, so that it raises your profile; attracts the audiences you’re most interested in; and engages them. If you sell stuff, SEO can help you sell more of it. If your business is about giving people information, SEO can make sure you reach the people who are looking for it.
Every business must have a website these days. The internet is people’s first port of call whether they want to find a restaurant that’s open near them, buy a new laptop, find out how to groom their dog, or source parts for manufacturing business. But with the number of websites and the sheer amount of information going live on the Internet rising exponentially every day, how can you make sure your prospective customers are finding your website rather than your competitors’, and buying from you rather than from them?
SEO is the key. You could pay for advertising online, but it’s expensive, and the minute you stop paying for it, it disappears forever. SEO on the other hand, while it takes time to implement and then more time to show results, can make a lasting difference to your Internet presence.
So what is it and how does it work? Well, to attract the right target audiences, you first need to convince search engines like Google that you have something worthwhile to say to them. Think of the search engines as the gatekeepers, checking each searcher’s query and then deciding which of the results in their index is most appropriate to answer that query. So to come face-to-face with your searchers, you first have to satisfy the likes of Google that you’ve got something worth saying.
SEO is all about demonstrating your expertise, authority, and trustworthiness. Google measures every webpage it can find in terms of these three principles, and it uses over 200 metrics through an algorithm to do this. That makes SEO a vast undertaking if you want to do it well. There are some simple ways to achieve results and a whole host of other more complex ones, but many of them are time-consuming to implement. Then there’s also the fact that Google and other search engines are constantly working on ways to make their results more pertinent to their end-users, so the ground can shift regularly in best practice for SEO.
Luckily, there’s an easy way to implement the principles and that’s by taking advantage of website and SEO packages designed by SEO agencies. These can cater for businesses of all sizes and types, from start-ups to established companies that want to grow, from firms of accountants to ecommerce stores, and more.
Taking On The Burden Of SEO
It can take a long while to get to grips with the principles of SEO. It’s been described as an art as well as a science, so there’s a large extent to which experience of what works and doesn’t work plays a part. If you don’t have time to learn SEO, implement it and keep up to date with the way practices change on an almost weekly basis, why not take advantage of professionals that do? At Position1SEO, we have been experimenting, trying, testing, and monitoring white hat SEO techniques for upwards of ten years now. It’s what we do.
We’ve achieved a great deal of success for our clients worldwide in an extensive list of industries and for businesses of all sizes. In short, we know what works and what doesn’t. The first thing we’ll do when working for you is to get to know more about your business, where you are now, and where you want to be. If you’re having problems deciding on what would make most of a difference to your bottom line, we can make suggestions on where to focus our efforts through a website SEO audit of your current web presence.
Most clients benefit from opting for one of our website SEO packages, which are keyword-based. We have efficient methods and tools to analyse which are the best keywords and phrases to target to boost your visibility. And we’ll do that both on your website and for your overall web presence. We enhance your website with on-page and technical SEO, creating great content that answers potential customers’ questions, slotting keywords naturally into text and the unseen parts behind the scenes that the search engines pick up on.
Off-page, we identify high-ranking websites in your industry and seek out backlinks from there to your website to organically raise your authority in search engines’ estimation. We build up your presence on social media sites like Twitter, Facebook, and Pinterest. And all our actions are reported on to you on a routine basis so you can review the difference we’re making. We further use our monthly reporting to enhance our strategies so results become cumulative and ever more refined towards making the maximum difference.
Speaking of results, one thing many people want to know is how quickly SEO will work for them. First, take note that any SEO company promising you almost instant miraculous results is almost certainly not being transparent. The best SEO for website enhancement takes time, and although you may see a few improvements straight away, the real fruits will come if you’re patient over the longer term.
The second critical point is to ensure you are measuring the right thing when you’re looking at the results of any SEO strategy. Uplifting traffic to your website by x% is great, and that’s very often the only result you’ll see if you search for a company offering ‘cheap SEO for my website’. But increased traffic means very little if that’s not translating into an increase in sales. And that’s why we focus on Conversion Rate Optimisation as well as Search Engine Optimisation. Our expertise in digital marketing will ensure that traffic to your website is not only of the right quantity and quality, but is also motivated to buy from you too.
Hopefully, this has given you a little bit of insight into how we do things at Position1SEO, but there’s plenty more information available throughout our website here at https://position1seo.co.uk/. You’ll also find case studies from some of our clients to further illustrate the difference we can make. Now, you could try to improve your SEO by yourself, but you’ll probably find it’s less time-consuming and more productive to work with an SEO agency with the expertise and resources to do it for you. Why not try one of our packages today?
Call the team at Position1SEO today on 0141 404 7515 or fill in the form on our website to benefit from our free site audit and take it from there. We look forward to working with you.
FREQUENTLY ASKED QUESTIONS
How do you monitor SEO impact?
Measuring volume of traffic or keyword ranking doesn’t tell the whole story. SEO is more complex. You must also look at factors like individual webpages’ click-through rates and bounce rates. Check factors like time spent on-page, page speed, backlinks and your website’s authority over time. Your conversion rate is perhaps the best measure: is your website’s SEO generating more sales?
What is on-page SEO?
On-page SEO means optimising each page on your website to be relevant and helpful to the search engines and therefore your searchers. If your end users find your pages useful and easy to navigate, they are more likely to buy from you. On-page SEO tasks include optimising content with keywords, crafting relevant meta descriptions and title tags.
How do you get started with technical SEO?
Make your website crawlable and indexable by search engines and a pleasure to use for site visitors with technical SEO. Use schema mark-up to direct Google to pages you want it to assess. Improve page speed by compressing and images and optimising their alt text. Ensure your website is mobile-friendly with responsive SEO expert website design.
How to do SEO?
Google ranks websites against over 200 criteria, not all of which are publicised. But there are three main areas to address in SEO: On-site, off-site and technical aspects. Some actions are relatively easy to do; others far more complex. If you’re struggling with SEO, an experienced website SEO company can pay dividends.
What results can be expected out of an SEO campaign?
Fundamentally, you want your SEO campaign to raise the visibility of your website in search engine rankings so it attracts more site visitors. But you also want the right kinds of visitors: ones who are ready, willing, and able to buy from or engage with you. So great SEO also focuses on improving your site’s conversion rates.
For how long do you need to invest in SEO?
Expect web-based search engine optimisation to be an ongoing, long-term commitment. Your competitors’ sites will keep evolving, new competition emerges and Google is constantly refining its algorithm to present better results to its users. Therefore, SEO can’t be a one-off project over a limited timescale.
What is the importance of links for SEO?
Internal linking improves navigation of your website for users and provides clarity to search engines when ranking your site. External links to your site, or backlinks, demonstrate that others find your webpages authoritative, which contributes positively to Google’s view of your site’s importance. Links are therefore critical to SEO.
How to do ecommerce SEO the right way?
Draw up an SEO strategy that includes: keyword research; good site architecture; on-page, off-page and technical SEO; local SEO to help attract organic traffic if you have a physical store; content marketing; and link building. Don’t forget to monitor the success of your search engine optimisation online routinely so you know what needs improving.
Why does ecommerce SEO matter?
Ecommerce SEO lifts your product pages above your competitors’ pages, ensuring you rank higher in organic search results. The aim is to attract more traffic by making your products the most prominent to ideal customers who are searching for them and are ready to buy. If hiring search engine optimisation for internet sites from external agencies, look for ecommerce expertise.
How do you find a company for SEO?
Carry out these steps:
- Evaluate each agency’s past performance. Have they gained results for businesses like yours?
- Don’t just look at increases in traffic, but evidence these have converted into sales.
- Chat to the agency to establish whether they can understand and address your key goals.
Ecommerce SEO Guide
Ecommerce search engine optimisation on the internet focuses on research into commercial keywords that demonstrate a user’s intent to buy a particular product. You can benefit from finding and using relevant long-tail keywords that are more specific, less competitive, and ultimately carry higher conversion rates.
Site structure is even more important for ecommerce than other types of websites: you want your products to be found with as few clicks as possible to make it easy for customers to buy from you.
On-page SEO is critical: include long product descriptions to attract search engines and paying customers alike.
Why You Should Care About SEO
SEO for ecommerce can generate high volumes of organic, consistent levels of traffic from site visitors who are primed to buy from you. Cheaper than paid ads, it can deliver longer-lasting more profitable results.
Ecommerce SEO can lift your site through the search engine rankings so it’s more visible, provide a better user experience to make it easier for your customers to engage with you and buy what you have to offer, and raise your brand’s profile by getting more people recognising and talking about your company.
SEO for Accountants
Accountants wanting to attract more customers can benefit from SEO. Unlike traditional marketing methods, SEO for a small business website means even start-ups can compete with even the biggest firms. Success isn’t instant, but with some ongoing effort, SEO can raise your profile and boost your client list.
- Add website content frequently, ensuring it’s unique, relevant, and useful to your target market.
- Use high-value content to attract links from authoritative sites like accounting publications, media, and industry experts.
- Improve your site’s usability by increasing page loading speed, removing broken links and missing pages, and making it easy to navigate through.
SEO for Website Structure and Architecture
Your website’s structure and architecture help:
- Make your pages more visible to search engines so they can assess their relevance to particular search queries more accurately.
- Improve users’ ability to navigate through the site to find what they’re looking for, keeping them engaged and maximising their potential to ‘buy’ from you.
Create your site architecture by improving your knowledge of your target markets and understanding of what they’re looking for. World wide web search engine optimisation experts can help with this task.
Ecommerce SEO for Small Businesses
Get ecommerce website SEO right and you can compete with even the biggest names in your industry:
- Target keywords that are most relevant to your products and brand. Use long-tail keywords to improve relevance to searchers.
- Optimise the meta data and URL structure of each page on your site.
- Add decent, informative, lengthy content to each product page.
- Monitor and improve your SEO regularly and routinely.
Call Position1SEO for expertise in website SEO services and more today.