Reputation Attack Sites Can Still Harm Despite Drop In Rankings

where to find a small business seo company

Many small business SEO companies and webmasters are well aware of websites that exist to damage the reputation of an individual or an organisation. Apart from being an avenue for customer complaints, these website also host unverified, reputation-harming content. In 2018, the rankings of the most infamous of these sites took a dive. But SEO companies and online businesses still ask: could these websites still harm their reputation?

It seemed that some reputation attack sites like Ripoff Report, Complaints Board, and Pissed Consumer still prominently appear in the search engine results pages where they can negatively affect businesses. These three websites leveraged Section 230 of the Communications Decency Act, which states that internet publishers of third-party materials will not be held responsible for it. This means that when a consumer writes a review or a complaint, the website is not going to be legally responsible for the content, nor will they be compelled to remove it, except in instances of copyright infringement.

Ripoff Report in particular has earned the ire of SEO companies and businesses everywhere because they do not allow a consumer to remove their complaint reviews. As an alternative, the writer of the review can post editorial comments around defamatory information provided that they shell out money for the corporate advocacy fees.

This process is very different from that of moderate review websites like Yelp, BBB, and many others, which allow authors to remove or update published reviews, especially when there is proof of false content.

The SEO community and various companies from different industries asked Google to demote Ripoff Report, Complaints Board, and Pissed Consumer, but their pleas were not enough to have these sites penalised.

Fortunately, the rankings of these sites declined during the Medic Update in 2018. They gained some of it after a while, but there was another evident drop in rankings after the Core Update in September 2019. Despite the drop in their rankings, these websites are still on the Internet and remain a huge threat for companies and individuals, especially for start-ups.

How To Avoid A Loss In Reputation

Most sites that continue to be affected by reputation-harming websites are those that have a weak online presence. Usually, companies that have no social media accounts, no websites, and only have few third-party information pages are easy targets. Therefore, it is crucial to improve one’s reputation by following the basics below:

Website - The website’s name should closely match the words that people type in the search engine bar, which helps the brand rank more easily. Moreover, it should be well-optimised for search and contain customised information.

Twitter - Creating a Twitter account to connect with other users who share similar interests can help boost a business’s online presence. The subject’s name on the profile should also match the words that searchers frequently type in the search engine bar. Moreover, it’s important for company websites to have a link to the Twitter account.

Facebook - Facebook pages help a lot in boosting online presence as these create a public-facing persona.

Other methods - One can also create accounts on YouTube, Pinterest, Flickr, Tumblr, etc. However, it can be quite hard to manage all these accounts just to improve one’s online presence. The best thing that a company (especially a start-up) can do is to hire a professional small business SEO company.

Work With Our SEO Experts!

Position1SEO is the right SEO agency for you if you are targeting any keyphrase – as many or as few as you like – at any competition level. We ensure you that your website can reach Google Page 1 with zero risks!

Unlike many other SEO companies out there, we do not use outdated linkbuilding methods or black hat tactics that may lead to heavy Google penalties. We take a no-stone-unturned approach to organically boost your website’s traffic, search rankings, and overall online visibility.

Our team takes pride in our expertise over the years of working in the SEO industry. If you would like to work with us, just call us on 0141 846 0114 or email us at office@position1seo.co.uk.

where to find a small business seo company min
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

the benefits of an search engine optimisation audit
Search Engine Optimisation (SEO) is an essential ingredient for website success in the digital arena. The process of indexing and ranking websites on Search Engine Results Pages (SERP) requires constant evaluation. Therefore, it is vital to conduct an in-depth SEO audit to identify areas that need improvement. SEO audit is the process of evaluating a […]
search engine optimisation company
Search Engine Optimisation (SEO) is a crucial aspect of building a strong online presence. While many website owners focus on using keywords to rank higher on search engines, an SEO company can optimise your website in more ways than one. In this blog, we will explore the three areas an SEO company can improve upon […]
The importance of hiring a search engine optimisation consultant
Are you struggling to get your business noticed online? Is your website buried under a sea of search results? If your answer is yes, then it might be time to consider hiring an SEO consultant. With the ever-growing importance of online presence for businesses, it has become crucial to employ the right strategies to make […]