Search Engine Optimization Techniques and Essentials - Reference For Beginners
It is not a question nowadays if search engine optimization is significant for a company’s online marketing campaign. But, if you are new to this area of expertise, you would need to do a lot of research, training, and execution of the things you have learned. You must be aware and flexible too with the various changes especially with Google’s updates. Even if there are several things you have to consider and take note of, it’s good to know some fundamental actions you must understand beforehand. Below are three tips any beginner ought to know:
Use long-tail keywords
Some years way back, there are companies which incorporate short and direct-to-the-point keywords to attract more online users to their websites. Today, however, you can’t rely on this anymore because simple keywords may be too broad and general. It is likely possible for online users to choose other websites aside from yours.
The solution to this which is a typical search engine optimisation practice now is using long-tail keywords. You can fit these keywords and make it possible for stronger online visibility of your company’s brand, products, and services. As a result, there will be less competition in search queries and less difficult to rank on a higher position.
Be mindful of the anchor text
See those clickable words with a different colour compared to the rest of the texts included in an article or blog? It is called the anchor text which serve as a link back to your website as visitors click upon it. Aside from the long-tail keywords, Google uses anchor text to rank your page or website. Choose the words you’ll designate as anchor texts, but remember not to overdo it during the website optimisation phase. On the other hand, the use of too many anchor text can lower your rankings.
Search engines like Google view anchor texts as a factor for page ranking since these are related to the landing page. Google wants to ensure that only quality pages and websites are included in top search results. Because anchor text bring users to the landing pages with content related to the link, there’s a high possibility for your website to have a good ranking.
Invest time in blogging
Blogging is helpful in attaining a successful search engine optimization campaign. But don’t just write any blog without considering other factors such as substantial content and relevant keywords. Furthermore, don’t simply post it anywhere that asks for a guest blog article. Make sure these blogs are related to your topic and your industry. It will be great if you can post your blog articles too on authoritative sites because these are trusted sites read by search engines like Google.
It’s not good to rush and make hasty decisions especially if you are new in an industry such as SEO. But of course, don’t be scared to try some strategies that are already used by other SEO expert professionals. From these strategies, you can slowly try other ways as well until you fully become familiar and be an adept in search engine optimization.