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The 4 Most Significant Redirects For SEO

Redirects

With deleted pages and switching domains being commonplace, it’s essential to know all about redirects. To help you understand them better, here are some of the most relevant redirect types for SEO.

  1. 301: Moved Permanently. One of the most well-known types, this indicates that the resource changed locations and that the new URL must be used in the future. Be careful when using 301 redirects, because you cannot restore the rankings of your old URL if you ever change your mind.
  2. HTTP to HTTPS Redirect. Because Google encourages SEO experts and website owners to use SSL, switching to HTTPS is quite common. With this type of redirect, you can combine non-www and www versions into a single HTTPS redirect rule.
  3. Redirect a Single URL. This redirect is most commonly used when deleting pages or changing their URLs. It can either be done through Apache mod_rewrite or mod_alias.
  4. Canonicalization. Canonical URLs are essential for SEO efforts, and not having them can jeopardise your website. You should always run only one version of your website, or else you might have duplicate content issues.

Mastering the use of these redirects is necessary for any SEO strategy, as properly using them will help you avoid any losses in rankings.

The information in this post was taken from https://www.searchenginejournal.com/technical-seo/redirects/.  To read the full story, visit the given link.

Availing of the best SEO services in the UK is one of the best things you can do to improve your digital strategy. Visit the Position1SEO homepage to learn more about what we offer.

redirects
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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