These Are The Major Search Algorithm Updates Of Google In 2018


2018 was a big year for search. As we start another year, we look back on the major search algorithm updates that happened last year because they can provide ideas on future trends or changes, especially for search engine optimisation.

  1. Mobile-First Index (26th March) – With this update, mobile versions of websites are used for ranking and indexing to help mobile users with their search queries. Sites that adhered to this update should notice an improvement in their crawl rate.
  2. Snippet Length Drop (13th May)– Google decided to shorten meta descriptions to 150-160 from its previous character limit of 300+ so longer ones will not consume too much space on mobile SERPs. Because of this, webmasters and SEO professionals must ensure that their descriptions provide a clear idea of the content within the first 110-130 characters.
  3. Mobile Speed Update (9th July) – Google said that page speed would be among the ranking factors for mobile searches, aiming to provide answers as fast as possible. This affects the slowest mobile websites only, which only make up a small part of the search queries.

Other huge updates that rolled out last year were Image Search Update (15th February), Brackets Cora Update (8th March), Zero-Result SERP(14th March), Video Carousels (14th June), and Medic Core Update (1st August).

All information in this post was gathered from https://searchenginewatch.com/2019/01/08/google-search-algorithm-updates-of-2018-infographic/. Check out this link for more details.

By getting affordable SEO packages, you can work with reliable experts who can help you monitor and address various updates in Google search algorithms. Visit our SEO company page right now and see our available services.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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