This Is How Google Is Treating A 404 Broken Link As A 301 Redirect

404 Broken Link

In a webmaster hangout, one participant asked about why Google is treating an old URL as a canonical to a new URL. It was pointed out that the old URL should have been recognised as a 404 broken link. Now the question is, is it possible for SEO experts and webmasters to let Google know about this issue?

In response to this concern, Google’s John Mueller just stated that it could be their systems that are responsible for canonicalising the 404 broken link to the new one. He made it clear that this is actually meant to guide everyone on proper redirecting. To clear things up, he said that their system could say that one is shifting from the canonical to the other, if the content is identical and that it disappeared from a URL but reappeared on the other.

From what Mueller has explained, it can be perceived that he actually didn’t provide a great solution with regards to the 404 broken link concern. Glen Gabe, on the other hand, provided a useful tip, stating that a new URL is currently at the same rank where the old URL has ranked before. He further mentioned that Google’s systems were helpful in this regard as they can find out if you’re not redirecting properly.

Details used in this SEO UK blog post came from https://www.howtogeek.com/353486/how-to-fix-a-404-not-found-error/. Know more by clicking the link.

Choose to work with the best SEO companies right now. Find out how we can help by visiting Position1SEO.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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