This Is How Google Uses Machine Learning In Web Search

Machine Learning
In a recent Google webmaster hangout, a question regarding why some pages rank better than others was raised. It was also asked if algorithms can now make decisions and are developing in a manner that people, especially SEO experts, can comprehend. Google’s John Mueller answered this by explaining how they utilise machine learning in web search.

Mueller said that they utilise machine learning in many ways to understand things more clearly. He made it clear that the tool is necessarily used for certain issues or quick testing things and designed to produce an appropriate solution for a particular problem.

Mueller provided an example wherein they use machine learning for canonicalization. He said that the traditional method for this is to assign weights to various factors and see if everything will go well. They will then tweak the numbers if they find something wrong. After achieving their desired results, machine learning algorithms will then be able to determine those weights on their own.

Lastly, Mueller explained that machine learning isn’t a tool that can do everything on its own. Instead, Google uses the machine learning for certain issues wherein they can automate things much faster, as well as get patterns that can’t be identified manually.

Information in this post was based on the SEO news from https://www.searchenginejournal.com/how-search-engines-use-machine-learning/224451/. Click the link for further information.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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