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This Is How Google Uses Machine Learning In Web Search

19 December, 2019
Jason Ferry
Organic SEO Expert

In a recent Google webmaster hangout, a question regarding why some pages rank better than others was raised. It was also asked if algorithms can now make decisions and are developing in a manner that people, especially SEO experts, can comprehend. Google’s John Mueller answered this by explaining how they utilise machine learning in web […]

How Does Google Evaluate Links?

19 February, 2018
Jason Ferry
Organic SEO Expert

Any organic SEO expert will tell you that inbound links are imperative when it comes to your SEO strategy. In fact, they are one of the most powerful elements in online marketing as a whole. Every link that points to your site delivers authority to your website, making it more trustworthy and authoritative in the […]

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