This Is What You Need To Know About Featured Snippets

A featured snippet is a summary of an answer to a user’s query showing on top of the search results. Google displays these snippets once their algorithm recognises that a query is a question. That is why it is imperative that at least one paragraph in your content answers a particular user’s question. This is an essential clue for search engine optimisation experts and website owners who want to see their content or page as a featured snippet.

In addition, John Mueller of Google shared helpful information regarding the ranking factors that are related to featured snippets. He specifically said that the importance of a website doesn’t make it more eligible for ranking in featured snippets, but the relevance of its content.

So if you don’t want to waste your SEO efforts, make sure that a paragraph or even a statement in your content answers to a search query question. At the same time, do not forget to determine how users formulate a search query to solve such problem. The bottom line is it has little to do with the website’s authority and more on if the content answers a search query or not.

The details you read are gathered from https://www.searchenginejournal.com/googles-john-muelle-featured-snippets/. Click the link for more details.

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