This Is What You Need To Know About Featured Snippets

Featured Snippets

A featured snippet is a summary of an answer to a user’s query showing on top of the search results. Google displays these snippets once their algorithm recognises that a query is a question. That is why it is imperative that at least one paragraph in your content answers a particular user’s question. This is an essential clue for search engine optimisation experts and website owners who want to see their content or page as a featured snippet.

In addition, John Mueller of Google shared helpful information regarding the ranking factors that are related to featured snippets. He specifically said that the importance of a website doesn’t make it more eligible for ranking in featured snippets, but the relevance of its content.

So if you don’t want to waste your SEO efforts, make sure that a paragraph or even a statement in your content answers to a search query question. At the same time, do not forget to determine how users formulate a search query to solve such problem. The bottom line is it has little to do with the website’s authority and more on if the content answers a search query or not.

The details you read are gathered from https://www.searchenginejournal.com/googles-john-muelle-featured-snippets/. Click the link for more details.

A professional SEO company can help you create quality content and increase the ranking of your site. Take a look at our page for further information about different SEO services.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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