This Is What You Need To Know About Optimising For BERT Algorithm

BERT Algorithm

Ever since Google released the BERT algorithm, many SEO experts, webmasters and publishers are concerned about how they can optimise for this update. According to Google, instead of matching words, the BERT algorithm is actually meant to help them better understand the text, specifically the concepts and topics behind a sentence, paragraph or search query.

Danny Sullivan gave a piece of advice to the SEO community in connection to this, stating that there’s nothing to optimise for with BERT. Instead, publishers should focus on creating content for the users because after all, Google didn’t change their rules in rewarding great content.

To further address the concern, John Mueller of Google also provided more information about the real purpose of the BERT algorithm. He explained that BERT is a way for them to better comprehend text on a page, as well as the questions and queries of users.

Mueller recommended that publishers should create content naturally or something that a normal person would understand. He made it clear that having pages with natural text is what you can do to kind of optimise for the BERT algorithm. He even pointed out that stuffing your content with keywords is not recommended, so just write naturally.

All details in this blog were gathered from https://www.searchenginejournal.com/bert-algorithm-seo/343097/. To learn more, click the link.

Are you planning to boost the online presence of your business website? Then make this happen by acquiring the best SEO services today. To know how our services can help you, don’t hesitate to get in touch with Position1SEO.

bert algorithm
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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