This Is Why You Must Not Tag All Outbound Links As Nofollow


John Mueller of Google clarified a common misconception about nofollow attributes. In a recent Google Webmaster Central hangout, he was asked about his thoughts on the usual practice by most SEO professionals and webmasters, wherein they tag all outbound links as nofollow. And the reason that they do this is to prevent link juice from leaking and thus avoid getting low rankings. Mueller outright said that this is wrong.

According to Mueller, tagging outbound links as nofollow does not have any impact on ranking at all or have any difference compared to websites that use normal links. He said that any website could eventually achieve better rankings, given that they are part of the normal web ecosystem.

Mueller stressed the fact that marking all outbound links as nofollow might cause problems in the long run as this is an unnatural practice of linking to web pages.

Moreover, Mueller explained that most SEO experts and website owners choose to tag all of their outbound links as nofollow to play safe since they do not know which specific ones to tag. However, he said that this should not be the case, and writers must be confident on what they are writing about and what exactly do they want to be indexed, most especially news publishers.

Information used in this post is from https://www.searchenginejournal.com/googles-john-mueller-no-benefit-to-marking-all-outbound-links-as-nofollow/. Click the link for more details.

Taking advantage of search engine optimisation services is a good way to improve your website rankings efficiently. Visit our homepage right now and see how you can find a reliable SEO consultant for this.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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