Three Google Requirements Websites Must Meet For Better Rankings
- 28 October, 2020
- Jason Ferry
- SEO experts
SEO experts and webmasters must know what Google “needs” in order to get a higher ranking website. Professional SEO experts and website owners have three things to consider: understanding, credibility, and deliverability.
SEOs who are not meeting any of these requirements – if not all – will likely not get good rankings in Google’s Search Engine Results Pages (SERPs). Fortunately, Google’s three requirements are simple to meet.
The very first requirement that Google users and SEOs should meet is the search engine’s understanding. Google must understand the true nature of the business, the business’s products and services, and the target audience that it serves.
There are several things that SEO experts and webmasters can try to meet this requirement. These include writing compelling and clear content using semantic triples, creating well-focused context clouds, adding images and videos relevant to the web pages, and so on.
Most Google and even Bing users have expressed the importance of relevant topics to them, which is why a lot of SEO agencies nowadays focus on the relevance of their content.
After getting the foundation right – which is Google’s understanding of a business – the next requirement that should be met is the credibility.
The biggest challenge is that a lot of companies might have similar content, and this does not make a business unique. Therefore, Google recommends SEOs to provide the most credible and most relevant content possible.
If Google finds multiple business sites with similar content, it then proceeds with evaluating the website. Google analyses the best website with the most credible sources so that they can place the website at the top of the SERPs.
There are different factors that affect a website’s credibility. This includes genuine testimonials from customers, wide peer-group approval, updated and accurate content, positive comments, and so on. Credibility is also determined with inbound links, user-generated content on the page, and social activity.
By boosting a website’s credibility, professional SEO experts and business owners show their potential customers that their brand is trustworthy and authoritative in the industry.
Lastly, the deliverability is one game-changer for all SEOs and businesses, especially those who are still thinking in terms of “traditional” blue link ranking. The best SEOs out there know and understand what their businesses need and create credible and compelling content, but these two things are not enough.
The end-goal is to deliver informative, rewarding, and engaging results for the user. When it comes to evaluating ten blue links, deliverability is only based on page speed and mobile-friendliness.
This means that Google just redirects a user to a website so that they can find the answer to their questions. But nowadays, Google recommends SEOs and webmasters to include videos and images, featured snippets, local results, and more to published posts. Thus, meeting the deliverability requirement is now more complex and important than ever before.
The traditional SEO approach heavily depends on blue links. From Google’s perspective, this evaluates whether or not a website can deliver great results and give the readers the content that it has promised. But with several changes in the Google algorithm, the set standards are higher than before.
With richer results, Google has added an additional evaluation of deliverability: providing content not only to the user who is already on the website but on the SERP as well. Thus, if businesses want to get the most visibility online, they need to create great content for both the SERP and on the website itself post-click.
As the SEO industry is ever-changing, companies and businesses should be constantly updating their SEO strategies. Here at Position1SEO, we have a team of experts who can manage your SEO tasks to maintain your rankings, as well as adapt to potential Google algorithm updates.
With years of experience in the SEO industry, our team can provide you with efficient SEO strategies that guarantee you a position on Google’s first page.
If you are interested in our services, you can fill out the form on our contact page at office@position1seo.co.uk. You can also give us a ring via 0141 404 7515 to get a free in-depth SEO audit today!
