Top 4 Misconceptions About The Google BERT Update


The release of Google’s BERT has come with plenty of misinformation, with many SEO experts posting on Twitter to warn people to be careful. Danny Sullivan of Google reiterated that this would change nothing for publishers, as there is nothing to optimise for the algorithm. He added that the update only aims to support Google’s mission to provide quality content.

Here are some of the most prominent BERT misconceptions to look out for:

• Some say that the algorithm has no tangible effect. However, Google confirmed that it affects around 10% of all search queries in the US.
• People are calling the update the biggest of all time, but this is a stretch. Rather, it is only one of the biggest in five years, with other updates like the Hummingbird and Caffeine updates which can also be considered as huge ones.
• Numerous SEO articles claim that stop words are now important for optimising. While searches are now context-sensitive to words like “to” and “from”, the importance of stop words is exaggerated.
• Some people say that the update requires optimisation for long tail search queries. This is not the case, as the algorithm ensures that Google understands user input before directing them to specific website content.
Despite all the myths regarding BERT, the ongoing discussion continues to educate more people about what it really is.

Details of this post were based on the news from https://www.searchenginejournal.com/google-bert-misinformation/332931/. Click on the URL provided for information.

Availing of high-quality local SEO services is key to improving the search engine rankings of your website. Visit Position1SEO today and read about how we can help your business thrive online.

bert 1
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

the benefits of an search engine optimisation audit
Search Engine Optimisation (SEO) is an essential ingredient for website success in the digital arena. The process of indexing and ranking websites on Search Engine Results Pages (SERP) requires constant evaluation. Therefore, it is vital to conduct an in-depth SEO audit to identify areas that need improvement. SEO audit is the process of evaluating a […]
search engine optimisation company
Search Engine Optimisation (SEO) is a crucial aspect of building a strong online presence. While many website owners focus on using keywords to rank higher on search engines, an SEO company can optimise your website in more ways than one. In this blog, we will explore the three areas an SEO company can improve upon […]
The importance of hiring a search engine optimisation consultant
Are you struggling to get your business noticed online? Is your website buried under a sea of search results? If your answer is yes, then it might be time to consider hiring an SEO consultant. With the ever-growing importance of online presence for businesses, it has become crucial to employ the right strategies to make […]