Visualise All of Your Search Console Reports with Data Studio

how can visualised data reports improve website SEO analysis

Google Data Studio is a great tool to perform website SEO analysis using visualised data reports on a site’s performance. With the recent update, web admins can now import data from Search Console directly into Data Studio, making it easier than ever to get all the website SEO data in one place.

More data from Google’s Search Console can now be accessed through the Google Data Studio connector, enabling users to visualise traffic from various Google sources.

Google Search Advocate Daniel Waisberg has written a blog post series on Data Studio & Search Console integration benefits.

In his first post, he focussed on the importance of connecting the two platforms.

The second post discusses the additional data available from Search Console through the Data Studio connector.

According to his latest post, Data Studio users can enjoy more benefits with the recent update of the Search Console connector. This includes data for Discover and Google News traffic, similar to what is available in the API.

The update offers a new way to import data into Data Studio from other Google products.

In addition, Waisberg mentions a dashboard template for toggling between different Search Console properties, devices, data types, and more.

Google Data Studio’s Dashboard Now Monitors Search Traffic

Google shared a new template in Data Studio to help users monitor their Google Search performance.

This template makes it easy to see how a website performs on Google Search, including data on impressions, clicks, and average positions. Site owners can use this data to improve their search engine optimisation (SEO) efforts and maximise their website’s visibility on Google.

The Data Studio dashboard helps users quickly identify and troubleshoot issues as they happen. Line and bar charts are some of the most commonly used visualisations for dashboards because they are easy to interpret.

Users can then use deeper visualisations to find the cause if an issue is discovered.

This can be done using these steps:

  • Log in to Data Studio
  • Create a data source for Search Console
  • Select the URL Impression table

The URL Impression table provides data at a URL level, including web, picture, video, news, and discover.

Users can utilise the template for monitoring Search data by selecting “web” under the Property Parameter section.

The selected parameter will be the default one in the report, but users will have access to the others using a filter.

What Can Users Do in the Google Data Studio Dashboard?

After setting up the dashboard, users can start performing the following:

  • Define the data to be monitored by choosing the desired property from Google Search Console.
  • Select the date range to be analysed.
  • Apply filters to the data such as device, country, and search type.

Using these criteria, Data Studio will be able to render a line chart.

As per Google, line charts best show how metrics change over time.

Another way to analyse data in Google Data Studio is to use tables.

Using a table allows one to drill down into different parts of a website or individual URLs.

To create a table in Data Studio:

  • Use the page filter only to include the sections of your website that you want to highlight.
  • Determine which pages are most likely to perform in which country using the country filter.
  • Analyse the site’s performance for each data type using the type filter.

The Significance of Data Visualisation for SEO

As the world becomes more visual, data visualisation becomes important more than ever in helping people understand and analyse complex data sets.

By transforming data into graphical form, data visualisation makes it easier for everyone to see patterns and trends.

This is essential when it comes to big data projects and data analysis. With data visualisation, one can make sense of the vast amounts of information out there, making it a necessary tool in today’s world.

While in the midst of a complex project, data scientists need to understand the data being collected in order to tweak their process and ensure it is performing as it should.

Thus, visualising data plays an important role in any career or industry; from educators trying to make sense of student test results to computer scientists trying to develop the next big thing in artificial intelligence, visualising data is essential.

Data Visualisation and SEO

Those who have a working knowledge of SEO understand that it can be difficult to explain to those unfamiliar with the field, but even seasoned experts can find it challenging to understand and use the results from Google Ads, Google Analytics, Keyword Planner, and so on.

This is exactly what visualisation is for. It can help people see the concepts worth learning in a new light and make connections that they may not have been able to make before. When it comes to learning, visualisation can be a powerful tool.

Visualisations are a great tool for SEO professionals, as they make data more accessible to users and stakeholders alike. This will also save them time and help identify trends in the optimisation process.

Maximise the Power of Data Visualisation Using Google Data Studio

Google Data Studio is a powerful data visualisation tool that can help you make the most of your website data. It’s easy to use, and you can create stunning visualisations in minutes. Data visualisations are essential in website SEO analysis. They help you understand your website data and see how it impacts your SEO performance.

At position1SEO.co.uk, we are experts in website SEO who use Google tools to analyse our clients’ sites and gain the necessary insights to achieve success. We’ve found that Data Studio is an invaluable tool for understanding website data, and it has helped us achieve better results for the companies we’ve worked with.

If you want to make the most of your Google search console SEO analysis, we can help you set up your data visualisations, or we can analyse your website data and produce customised reports for you.

For more information on our website SEO services, please visit our homepage or contact us today for a free consultation by calling 0141 846 0114 or emailing jason@position1seo.com.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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