What Are The Different Types Of SEO Keywords?
In the SEO industry, businesses and webmasters incorporate SEO keywords into their content for better visibility on the search engine results pages. The use of Google SEO keywords, which range from a single words to longer, more complex phrases, is essential to boosting a website’s organic search traffic.
Searchers use these keywords whenever they type in queries that are related to a specific brand. When these keywords are efficiently researched and optimised, they can help a website place at the top of the search results list and get the most clicks from searchers.
There are a lot of reasons for using SEO keywords, but there are two big ones. Firstly, keywords give hints as to who the searcher is and what they’re looking for. Secondly, it helps marketers predict which content is relevant for their target audience.
Therefore, keywords can be seen as clues that show what customers truly want, allowing marketers to come up with better strategies.
There are different types of keywords, and they can be tagged in multiple ways. Here are some of them:
Branded vs. Unbranded Keywords
Branded keywords are those that include the official brand names, campaigns, parent companies, or anything else that has branded search intent. This type of keyword usually brings the highest converting traffic since the searcher is already familiar with the brand while they are typing their query in the search engine box.
On the other hand, unbranded keywords are other keywords outside of this category. These keywords often describe the general term for the product or service a business is offering or the customer’s problem. Some businesses may have a brand name that sounds general, like Kansas City Zoo. Sometimes, search engines get confused as to whether they are branded or unbranded keywords.
Seed vs. Page-Specific Keywords
Most SEOs start with seed words when doing keyword research. The term was coined because they act as seeds that an SEO “plants” to grow their list. These keywords are usually relevant to the entire website, if not all of it.
On the other hand, page-specific keywords typically appear later in the keyword research process. They are only applicable to a single webpage that focuses on a certain product or service.
As an example, for a home depot website, a potential seed keyphrase could be “home improvement store” while its page-specific keyphrase can be “deck building supplies”.
Head vs. Long-Tail Keywords:
Head terms have a fewer total number of keywords, which is why they usually have the highest search demand. On the other hand, long-tail keywords are longer and more specific phrases, giving them relatively low demand.
Because of this, head and long-tail keywords have several contrasting characteristics. Head terms typically have higher search volume and ranking competition, lower converting traffic, fewer words, and are mostly best for top-level pages – and long-tail keywords are the opposite for each characteristic mentioned.
Primary vs. Secondary Keywords
Primary keywords or targeted keywords usually describe the most important keywords and can be used in the context of a whole webpage or the entire website.
On the other hand, secondary or supporting keywords include everything that an SEO is targeting or incorporating. In some cases, SEOs loosely optimise for these keywords, but they are not considered a high priority like primary keywords.
There are many more types of Google SEO keywords, and if you’re new to the industry, you can be overwhelmed by all these terms. If you need the help of an expert, hire one of the most reputable SEO agencies out there, like Position1SEO. We will help you organically attract site visitors and efficiently convert them into paying customers!
Our team works in three simple stages. Firstly, we will conduct an SEO audit on your website to know its current situation. This includes efficient keyword research, backlink reports, ranking reports for target keyphrases, and more. We will set up a free phone consultation with you and discuss your SEO needs in detail.
Next, we will show you the issues highlighted in the SEO audit reports. We will then allow you to choose which tasks you want to do on your own and which tasks you want us to shoulder for a personalised SEO package.
Lastly, our team will work on your User Engagement to boost your site traffic and sales. We will calculate your final investments based on the keywords that you have chosen for your SEO campaign.
Call us now if you are interested in working with us! Dial 0141 404 7515 or email us at firstname.lastname@example.org.