jason@position1seo.com
0141 404 7515
logo

What We Know About The Volatility Of Featured Snippets In Google Search Results

Featured Snippets

Plenty of webmasters and SEO experts already know that it’s possible to lose a featured snippet for a certain search query and get it back within the day. This really happens even if you haven’t done anything to optimise for featured snippets, and this proves their volatility in Google search right now.

This topic has been supported by a recent study that examined the variability of the results of 4,999 search queries. The research has found out that there’s a substantial amount of volatile featured snippets in the Google search results. For instance, for 1,092 desktop keywords, it has been discovered that Google pulled contents from two different domains and used them as a featured snippet. Moreover, during the course of the study, the keyword ‘what is day student tuition’ showed the most variability. This is because Google used 12 domains to provide a featured snippet for the said keyword. Surprisingly, it also went for eight days with no featured snippet.

In conclusion, the study claimed that the volatility of featured snippets will continue in the future. This prediction also reflects what Gary Illyes from Google said last November. He warned that featured snippets would be volatile due to the active development of Google algorithm. So if you think this is something which concerns you and your website, know that it’s always a great idea to seek advice from a local SEO expert.

This story first appeared on https://www.searchenginejournal.com/google-featured-snippets-volatility-study/258645/. For more details, click here.

In terms of search engine optimisation, ranking for featured snippets isn’t the only thing that you must focus on. Check out our company page where we discuss this topic in further detail.

featured snippets
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

Related  Posts

seo services uk blog 01
Why UK businesses are investing more in SEO services
UK businesses are boosting their digital presence. They are investing more in SEO services in the UK to gain visibility and attract customers online. But what drives this trend? Let's explore the reasons behind this shift. Increased online competition The online market is competitive. More businesses are joining the digital space. To stand out, you […]
seo company packages blog 01
What’s included in most SEO company packages?
Choosing an SEO company can feel overwhelming. Each agency promises different results, and the range of services can vary widely. That’s why it helps to understand the common elements most packages share. Companies offer various services bundled together. Here’s what you usually get with SEO company packages. Keyword research and analysis SEO companies start with […]
seo company small business blog 01
Why small businesses need an SEO company more than ever
Running a small business today presents unique challenges. Competition online is fierce, and without visibility in search results, even great products or services can go unnoticed. One key area often overlooked is search engine optimisation (SEO). Let's explore why hiring an SEO company for small businesses is crucial for your business growth. Increase your online […]